Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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A coalition of publishers, booksellers and libraries argue that pre-enforcement challenges are "a critical tool for protecting free speech." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-22 00:00:00 UTC ]
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Is Kobo the anti-Amazon? On the floor of the London Book Fair, we caught up with Kobo's newly installed president and chief content officer Michael Tamblyn to talk about the value of partnerships. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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When it comes to the library ebook lending market, it’s fair to say that Simon & Schuster has been the most cautious of the major houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Michael Lewis, author of "Flash Boys: A Wall Street Revolt" (Norton, 9780393244663) will appear on C-SPAN2's "BookTV" on Saturday, April 5. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Two businessmen have bought the freehold of Marlborough's only bookshop in order to keep it... Continue reading at The Bookseller
[ The Bookseller | 2014-04-03 00:00:00 UTC ]
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Michael Tamblyn, chief content officer at ebook retailer Kobo and a member of the Kobo founding executive team, has been named president in addition to his duties as the company’s chief content officer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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The rulings are a double whammy for Apple, paving the way for the class action suits to continue, while all but knocking out Apple’s defense. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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Two new suits were filed this month against Apple and the five major publishers involved in a 2010 ebook price-fixing conspiracy, raising the possibility of a new ebook antitrust battle involving aggrieved retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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In 2007, music professor Michael Marissen wrote an opinion piece for the New York Times, contending that the "Hallelujah" chorus of Handel’s "Messiah'" contained an undercurrent of anti-Judaism. Because of an overwhelming response to the column, Marissen has written a book to offer a more... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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Kraig is perhaps best known as the author of "Modern Magick," published in 1988. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
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When it was first proposed, the Digital Public Library of America—a visionary project that aims to make discoverable and accessible online the gems of local library collections nationwide—drew many questions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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Hot Key Books has signed a book from actress and writer Emerald Fennell. Emma Matthewson,... Continue reading at The Bookseller
[ The Bookseller | 2014-03-05 00:00:00 UTC ]
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Rebelmouse has tapped Michael Hess as its first chief revenue officer, the latest step in the company's effort to broaden its pitch to marketers.Mr. Hess comes to Rebelmouse after less than a year at Greek mobile marketing firm Velti, which had sought to build a mobile ad network. Prior to... Continue reading at Advertising Age
[ Advertising Age | 2014-03-04 00:00:00 UTC ]
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Hot Key Books has bought UK and Ireland rights in We Are Liars, a YA novel from National Book... Continue reading at The Bookseller
[ The Bookseller | 2014-03-03 00:00:00 UTC ]
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Waterstones will switch to a new website platform this summer, to replace its current "... Continue reading at The Bookseller
[ The Bookseller | 2014-02-27 00:00:00 UTC ]
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Big libraries get all the attention. But in late September of 2013, the Institute of Museum and Library Services (IMLS) issued an interesting report on small and rural libraries in the United States. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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Academic Yejin Choi says her algorithm can predict 'highly successful literature' with 84% accuracyAuthors, publishers and literary critics struggling to unlock the secrets of successful writing can breathe a sigh of relief, after a computer science professor has announced an algorithm that can... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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Sainsbury’s has named single mother Jack Monroe, whose book A Girl Called Jack: 100... Continue reading at The Bookseller
[ The Bookseller | 2013-12-17 00:00:00 UTC ]
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Black and White Publishing has bought two books by debut crime novelist M P Wright. Campbell... Continue reading at The Bookseller
[ The Bookseller | 2013-12-12 00:00:00 UTC ]
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