Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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Libraries are having to engage in new discussions with publishers and booksellers over electronic books, similar to those already settled in the printed-book world and with loans of CDs and DVDs, says Association of Public Library Managers chair Ian Littleworth. Continue reading at Stuff
[ Stuff | 2012-08-28 00:00:00 UTC ]
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Hot Key Books has hired Amy Orringer as digital coordinator as the children's publisher... Continue reading at The Bookseller
[ The Bookseller | 2012-08-22 00:00:00 UTC ]
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Century has acquired a memoir by Carole White, co-founder of Premier Model Management, which has... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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After a round of key filings, two Authors Guild cases challenging Google’s ambitious library book-scanning program are on schedule for early fall trial dates. Final reply briefs were filed July 27 for the Authors Guild v. HathiTrust, with that case now fully briefed and all but set for a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
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The new novel from bestselling novelist Marian Keyes, The Mystery of Mercy Close, is being... Continue reading at The Bookseller
[ The Bookseller | 2012-06-15 00:00:00 UTC ]
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In 'Engines of Change,' Paul Ingrassia looks at history through 15 iconic cars, including the Ford Model T, Chevrolet Corvette, Volkswagen Beetle, Toyota Prius.It would be impossible to count the number of automotive makes and models that have come and gone since the car was first invented — or... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-15 00:00:00 UTC ]
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Major retailers are already discounting J K Rowling's forthcoming The Casual Vacancy by 50%... Continue reading at The Bookseller
[ The Bookseller | 2012-04-30 00:00:00 UTC ]
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Hot Keys Books has partnered with the Guardian to launch a new young person’s writing prize... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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Imagine bundling your publication's content with that of your competitor's. That was one interesting theory explored at the MPA Digital: Swipe conference on tablets, e-readers and smartphones. Panelists speaking on the digital newsstand debated several best practices that publishers should be... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-22 00:00:00 UTC ]
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While Apple and book publishers may find themselves on the precipice of an antitrust lawsuit from the Justice Department, filings in a concurrent civil class-action lawsuit obtained by BetaNews indicate that Apple has already admitted to two of the most damaging allegations in the case that the... Continue reading at Betanews
[ Betanews | 2012-03-10 00:00:00 UTC ]
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Jonathan Cape will publish the unfinished novel The Hanging Garden by Australian author Patrick... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Autumn Publishing has acquired the UK rights for 12 books based on CiTV character Olly The Little... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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Hot Key Books has signed a one-book deal to publish Sally Gardner's latest title Maggot Moon... Continue reading at The Bookseller
[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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Hot Key Books has signed two-books by journalist Dawn Porter, as the author follows her editor... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Newly launched children's publisher Hot Key Books has signed a two-book deal with debut... Continue reading at The Bookseller
[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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If showrooming wasnt part of the industry lexicon before last week, it is now, thanks to Amazons price check app that gives customers up to $15 in discounts to those who scan prices of products at different stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
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Little, Brown non-fiction publishing director Tim Whiting has sealed two "strong" deals... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 09/11/2011 - 12:34 Michael Joseph has appointed Sam Humphreys to the role of publisher, in a move that will see Humphreys depart the post of publisher at Serpent's Tail just months after taking it up in March. Humphreys will report to MJ... Continue reading at The Bookseller
[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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Matthew White, a self-described atrocitologist, at the African Burial Ground National Monument in Lower Manhattan. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 07/11/2011 - 14:00 Crime thriller writer Neil White has moved to Sphere from Avon with a new series set to make use of the author's expertise as a criminal prosecutor. Sphere associate publisher Daniel Mallory bought UK and Commonwealth rights... Continue reading at The Bookseller
[ The Bookseller | 2011-11-07 00:00:00 UTC ]
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