Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 10:30 Hot Key Books has bought a trilogy by a debut novelist for a "strong advance", with the three books focusing on a young boy whose life changes when his virtual-reality prowess is discovered. Managing director Sarah... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 03/11/2011 - 16:14 Amazon and W H Smith are HarperCollins' strongest players in bookselling, its c.e.o. has claimed. Victoria Barnsley was speaking after the publisher's parent NewsCorp reported its third quarter results, for the three months to... Continue reading at The Bookseller
[ The Bookseller | 2011-11-03 00:00:00 UTC ]
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Publication Date: Wed, 26/10/2011 - 08:45 Academic Michael Hunter has won the 2011 Samuel Pepys Award for his "fascinating" biography of 17th-century scientist Robert Boyle. Boyle: Between God and Science (Yale) was awarded the £2,000 prize and a specially commissioned medal at a special dinner... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Publication Date: Wed, 26/10/2011 - 08:45 Academic Michael Hunter has won the 2011 Samuel Pepys Award for his "fascinating" biography of 17th-century scientist Robert Boyle. Boyle: Between God and Science (Yale) was awarded the £2,000 prize and a specially commissioned medal at a special dinner... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 21/10/2011 - 11:05 Orion non-fiction publishing director Rowland White is moving back to Penguin in the role of publishing director for Michael Joseph. White will focus on mainstream non-fiction and thriller-based fiction, and will report... Continue reading at The Bookseller
[ The Bookseller | 2011-10-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 17/10/2011 - 09:18 Hot Key Books has hired HarperCollins' head of children's sales as its new sales and marketing director. Kate Manning will join the publisher on 2nd January 2012 and will be responsible for a fiction list comprising between 30... Continue reading at The Bookseller
[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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What if youre writing a book and the audience already had a relationship with the content when the book came out, said Alex LeMay, CEO of the Shadow Gang, a firm that creates on- and offline social communities. LeMay and Shadow Gang have partnered with award-winning YA novelist Michael Grant... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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"What if you're writing a book and the audience already had a relationship with the content when the book came out," said Alex LeMay, CEO of the Shadow Gang, a firm that creates on- and offline social communities. LeMay and Shadow Gang have partnered with YA novelist Michael Grant to create an... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 13/10/2011 - 15:25 Authors will benefit from increased pricing on digital content, rather than by raising royalty rates, the global c.e.o. of HarperCollins has claimed. Brian Murray said authors were getting a better digital royalty than on... Continue reading at The Bookseller
[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 11:09 Michael Joseph has acquired a memoir by controversial footballer and Queen's Park Rangers captain Joey Barton. Commissioning editor Daniel Bunyard bought world rights from David Riding at MBA Literary agents on behalf of... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 15:12 Hot Key Books, Sarah Odedina's new children's publishing company, has hired two publishers from Hodder to its editorial team. Emily Thomas and Sara O'Connor, previously Hodder YA fiction publisher and senior editorial... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Publication Date: Mon, 26/09/2011 - 14:50 Author Jojo Moyes, Hungerford Bookshop owner Emma Milne-White and Hammicks Sharon Murray are to join the judging panels for this years Costa Book Awards. A total of 568 books have been entered for this years awards, with the category shortlists... Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 23/09/2011 - 08:40 The White Horse Bookshop in Marlborough, Wiltshire, has been named Vintage Independent Bookshop of the Year, with two London shops finishing in second and third place. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 23/09/2011 - 08:35 Marian Keyes is writing a cookery title for Michael Joseph, as the imprint ramps up its spring food publishing list next year by releasing one title every month during the first half of 2012. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 16/09/2011 - 08:20 Bonnier's new publishing initiative, headed by former Bloomsbury Group editor-in-chief Sarah Odedina, will be called Hot Key Books, and aims to have its first books published in time for the Christmas market. Odedina, who is... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 15/08/2011 - 08:49 Headline has settled a high court action brought by a former author for an undisclosed sum. Author Amanda Smith had brought the action after Headline abandoned publication of her misery memoir Toxic. The court ruled the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 01/08/2011 - 08:53 The defence of the public library service has entered a new phase with the judicial review hearing in the High Court into Brent councils contentious proposal to close six of its 12 libraries. The case was the first to be... Continue reading at The Bookseller
[ The Bookseller | 2011-08-01 00:00:00 UTC ]
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Arts editor Will Gompertz's second report into the impact of technology on the publishing industry Continue reading at BBC News
[ BBC News | 2011-06-29 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 27/05/2011 - 12:34 Campaigners seeking legal aid to pursue judicial review claims against local library closures are being asked for "community contributions" of over 50% of costs by the Legal Services Commission (LSC). Isle of Wight... Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 27/05/2011 - 09:01 A new Ofsted report into the teaching of English, "Excellence in English", has highlighted schools' investment in books, home reading, book borrowing from the school library and events such as book fairs and storytelling... Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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