Michael Grant’s ‘BZRK’ Goes Transmedia

What if you’re writing a book and the audience already had a relationship with the content when the book came out,” said Alex LeMay, CEO of the Shadow Gang, a firm that creates on- and offline social communities. LeMay and Shadow Gang have partnered with award-winning YA novelist Michael Grant to create an immersive transmedia project called GoBZRK, around Grant’s next novel that does just that. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]

Other news stories related to: "Michael Grant’s ‘BZRK’ Goes Transmedia"

Michael Grant’s ‘BZRK’ Goes Transmedia

What if you’re writing a book and the audience already had a relationship with the content when the book came out,” said Alex LeMay, CEO of the Shadow Gang, a firm that creates on- and offline social communities. LeMay and Shadow Gang have partnered with award-winning YA novelist Michael Grant... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
More news stories like this

Michael Grant’s 'BZRK' Goes Transmedia

"What if you're writing a book and the audience already had a relationship with the content when the book came out," said Alex LeMay, CEO of the Shadow Gang, a firm that creates on- and offline social communities. LeMay and Shadow Gang have partnered with YA novelist Michael Grant to create an... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
More news stories like this