What if youre writing a book and the audience already had a relationship with the content when the book came out, said Alex LeMay, CEO of the Shadow Gang, a firm that creates on- and offline social communities. LeMay and Shadow Gang have partnered with award-winning YA novelist Michael Grant... Continue reading >> [ Source: Publishers Weekly | 2011-10-14 00:00:00 UTC ]
"What if you're writing a book and the audience already had a relationship with the content when the book came out," said Alex LeMay, CEO of the Shadow Gang, a firm that creates on- and offline social communities. LeMay and Shadow Gang have partnered with YA novelist Michael Grant to create an... Continue reading >> [ Source: Publishers Weekly | 2011-10-14 00:00:00 UTC ]
Written By: Caroline Horn Publication Date: Mon, 15/08/2011 - 08:30 Egmont has teamed up with Michael Grant, author of the bestselling GONE series, and media studio The Shadow Gang to launch BZRK, a new cross-media series. Egmont describes BZRK as a storytelling experience that brings... Continue reading >> [ Source: The Bookseller | 2011-08-15 00:00:00 UTC ]