Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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Chicago Defender President and Publisher Michael House is stepping down. House will retire effective Sept. 30 and will take a position with the National Newspaper Publishers Association, the Washington, D.C.-based federation that represents more th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-18 00:00:00 UTC ]
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Michael Joseph has signed two novels from Kate Riordan for a six-figure sum following an auction... Continue reading at The Bookseller
[ The Bookseller | 2013-09-12 00:00:00 UTC ]
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Editors Note: When we first signed up the great Nancy Pearl to helm the “Check It Out” library column for Publishers Weekly, she agreed to do it for a year—and then she gave us two great years! Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
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The US Justice Department was insistent that its proposed injunction against Apple for alleged ebook price fixing was the proper remedy earlier this month, but it's now willing to budge on that somewhat. As Reuters reports, the DOJ has offered to cut the length of the injunction from ten to five... Continue reading at Engadget
[ Engadget | 2013-08-24 00:00:00 UTC ]
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An Appreciation: Michael Connelly, bestselling author of the Harry Bosch books, on being under the influence of the late Elmore Leonard.I never wanted to be Raymond Chandler. I wanted to be Philip Marlowe. I never wanted to be Ross Macdonald. I wanted to be Lew Archer. Elmore Leonard was the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-21 00:00:00 UTC ]
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Hot Key Books has signed a deal to become one of the UK publishers for Alloy Entertainment,... Continue reading at The Bookseller
[ The Bookseller | 2013-08-16 00:00:00 UTC ]
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Michael Joseph has signed three novels from crime writer James Oswald. Alex Clarke, publishing... Continue reading at The Bookseller
[ The Bookseller | 2013-08-07 00:00:00 UTC ]
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Ken Michaels is to join Macmillan Science and Education at the end of the month as its chief... Continue reading at The Bookseller
[ The Bookseller | 2013-08-01 00:00:00 UTC ]
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If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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Shakespeare's plays will become contemporary novels, as the transatlantic Hogarth Press, an imprint of Random House, has announced it is commissioning prominent writers to adapt the Elizabethan plays.Shakespeare’s plays will become contemporary novels, as the transatlantic Hogarth Press, an... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-27 00:00:00 UTC ]
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A blow-by-blow account of how Apple and five of America's six largest publishers ended up on the wrong end of price-fixing allegations by the Department of Justice, from PW senior writer Andrew Richard Albanese. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
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The James Beard Award winner and co-owner of Union Square Cafe shares his top books from his kitchen shelf. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
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Hot Key Books has acquired world rights in a YA psychological thriller by James Dawson, whose... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Printed book sales fell below the £20m market last week - for the first time in almost 11... Continue reading at The Bookseller
[ The Bookseller | 2013-04-23 00:00:00 UTC ]
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Jingdong, China's third place commercial online bookstore, is boosting its challenge to Dangdang and Amazon's dominance by focusing on service and international titles. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-22 00:00:00 UTC ]
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Fiction Headline signed four novels from Norwegian psychiatrist-turned-crime writer Torkil... Continue reading at The Bookseller
[ The Bookseller | 2013-04-18 00:00:00 UTC ]
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Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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Hot Key Books has acquired a sequel to Looking for JJ by Anne Cassidy, which won the Booktrust... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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As Asian authors come to prominence, the West should publish them, something that will be impossible without nurturing translators, says a Hong Kong literary agent Kelly Falconer. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-15 00:00:00 UTC ]
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Michael Joseph has acquired two novels by debut British thriller writer Jake Woodhouse, following... Continue reading at The Bookseller
[ The Bookseller | 2013-03-14 00:00:00 UTC ]
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