Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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Emma Straub is moving from Picador to Penguin Random House’s Michael Joseph for her next two novels. Editorial director Jessica Leeke bought UK and Commonwealth rights to the two novels from Cathryn Summerhayes at WME on behalf of Claudia Ballard. Leeke said: “I have long been a fan of Emma’s... Continue reading at The Bookseller
[ The Bookseller | 2014-12-04 00:00:00 UTC ]
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If squabbles over format, pricing and Amazon have led the US publishing industry to neglect an ever more diverse audience, we have forgotten why people read books in the first placeThe true price of publishingAt the recent National Book Awards ceremony in New York City, presenter and bestselling... Continue reading at The Guardian
[ The Guardian | 2014-12-02 00:00:00 UTC ]
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We talked with Michael Heyward, who runs Australia's Text Publishing, about the his house's classics list, a true crime title he's excited to launch in the U.S., and the advantages of being a small publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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Facebook wants to compete with YouTube in the premium video space, so it's asking for a little help from its media company friends -- and even a few YouTube stars. The post Facebook courts publishers in looming YouTube battle appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-14 00:00:00 UTC ]
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Forget deep frying, James Beard Award-winning author Michael Ruhlman takes it back to the basics with his recipe for Thanksgiving Turkey, from his newest book, 'Ruhlman's How to Roast.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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Sarah Odedina is stepping down from her role as m.d. of Hot Key Books with immediate effect. Bonnier, which owns Hot Key, made no comment on Odedina's departure apart from saying the search for her replacement had started. Odedina will stay at the company until 30th April 2015 but Bonnier... Continue reading at The Bookseller
[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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The world of children's publishing in the U.K. has been rocked by Bonnier's announcement that Sarah Odedina has "decided to leave Hot Key Books." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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Michael Bond has taken legal advice on how to stop other authors writing about Paddington Bear after his death, according to the Times. In an interview published in the newspaper on Saturday 1st November , Bond said he has already consulted a lawyer over how to protect his creation and that... Continue reading at The Bookseller
[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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Tribune Publishing, which owns 10 daily newspapers including the Los Angeles Times and the Chicago Tribune, has hired Michael Rooney as executive VP-chief revenue officer, the company plans to announce Monday. Mr. Rooney, who was chief revenue officer at The Wall Street Journal until last year,... Continue reading at Advertising Age
[ Advertising Age | 2014-11-03 00:00:00 UTC ]
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Michael Connelly, author of 'The Burning Room' (Little, Brown and Company, 9780316225939) will appear on 'CBS This Morning' on Monday, November 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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David Greene reported from Russia for NPR for two years. He and his wife, Rose, found life there to be frustrating and complicated – even as it was remarkable and unforgettable. Recently Greene returned to Russia, traveling its enormous expanse by train. He recorded his experiences and... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-29 00:00:00 UTC ]
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As the ebook market develops on a licensed-access model, librarians caution that we are tumbling toward a digital memory hole in which large portions of our literary heritage could one day be lost altogether. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Held this past weekend at the Sheraton hotel in downtown Norfolk, Va., SIBA 2014 drew more than 500 booksellers, authors, vendors, exhibitors, and attendees eager to embrace this year’s theme and “fall in love.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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UK children’s laureate Malorie Blackman faced racist comments after Sky News misquoted her as saying there were 'too many white faces' in children's literature. Now young adult author James Dawson has stepped into the fray, saying, "Malorie did not say there are too many white faces in... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-20 00:00:00 UTC ]
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In Moranthology, Caitlin Moran’s 2012 compendium of her decades of brash, personal columns for the British press, Moran jokes that as a teenage girl living in public housing in Wolverhampton, England, her career options were limited to “prostitution,” “working the checkout at the Gateway... Continue reading at Slate
[ Slate | 2014-09-13 00:00:00 UTC ]
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Much of the media coverage of libraries in 2014 to date has centered on the modest progress made on the ebook issue. But 2014 has been a year of significant progress for libraries in the public policy sphere, with a number of library initiatives advancing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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More than 1,000 writers from Germany, Austria, and Switzerland have signed a letter to Amazon saying that the company has made Bonnier-published books less available and manipulated Amazon's recommended reading lists. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-19 00:00:00 UTC ]
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Austrian, Swiss and German authors have sent an open letter of protest to Amazon, protesting the use of 'authors and their books as a bargaining chip to exact deeper discounts.' Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-19 00:00:00 UTC ]
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