Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months. In marketing circles, Cooper has been seen as a key conduit between the digital publisher and advertisers because of his brand experience. He quit his post as PepsiCo's chief marketer in June 2015... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-29 00:00:00 UTC ]
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A session on fixed book prices drew a large audience on the last day of the IPA Congress. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2015-03-26 00:00:00 UTC ]
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Tribune Publishing, which owns 10 daily newspapers including the Los Angeles Times and the Chicago Tribune, has hired Michael Rooney as executive VP-chief revenue officer, the company plans to announce Monday. Mr. Rooney, who was chief revenue officer at The Wall Street Journal until last year,... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-03 00:00:00 UTC ]
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