[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Rafael Araujo's complex mathematical drawings are now in coloring book form The post Now You Can Color Rafael Araujo's Wildly Complex Drawings Yourself appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-04-05 00:00:00 UTC ]
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Sainsbury’s has launched a Spring ebook promotion, offering 99 titles for 99p each. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as... Continue reading at The Guardian
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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How can publishers make a business out of a series of shady practices? The post Digital Advertising: A Shady, Shoddy, Fast-Growth Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-25 00:00:00 UTC ]
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Heeding the call for traffic growth, Fortune has joined the ranks of publishers including The Huffington Post and Forbes in cultivating a contributor network. Today, 6 percent of the business-news site's content comes from outside contributors. The site has taken a careful approach to platform... Continue reading at Digiday
[ Digiday | 2016-03-24 00:00:00 UTC ]
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LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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Property website Domain increases digital revenue by 37% and continues to prop up Fairfax’s overall profit as editorial restructure is announcedFairfax Media, publishers of the Age and the Sydney Morning Herald, have returned a net profit of $27.4m for the first half of the financial year... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
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Facebook first announced its so-called Instant Articles last May, serving up news articles quickly for mobile consumption. However, the list of publishers was super limited, but that's about to change. Starting in April, the social network will open... Continue reading at Engadget
[ Engadget | 2016-02-18 00:00:00 UTC ]
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Tony Ross was the biggest selling children’s illustrator in the UK in 2015, with value sales of his books totalling more than £9m, according to data from Nielsen BookScan. Continue reading at The Bookseller
[ The Bookseller | 2016-02-05 00:00:00 UTC ]
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Bonnier Zaffre, the fiction division of Bonnier Publishing, has made a number of changes at Piccadilly Press and Hot Key Books, including promoting Emma Matthewson to publishing director of both imprints. Continue reading at The Bookseller
[ The Bookseller | 2016-02-05 00:00:00 UTC ]
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If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned meeting, Article 19 of the Universal Declaration of... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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Hurst Publishers has appointed Alasdair Craig as commissioning editor and revealed his first commission of 2016 - Coconuts: A Cultural History by food anthropologist Kaori O’Connor. Continue reading at The Bookseller
[ The Bookseller | 2016-02-02 00:00:00 UTC ]
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Hodder's wellbeing and lifestyle imprint Yellow Kite is holding an online author festival this week, repeating its 2015 event to help people keep their New Year's resolutions. Continue reading at The Bookseller
[ The Bookseller | 2016-01-28 00:00:00 UTC ]
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In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age
[ Advertising Age | 2016-01-13 00:00:00 UTC ]
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Kobo has created two new executive roles to focus on publisher relations and content sales worldwide. Continue reading at The Bookseller
[ The Bookseller | 2016-01-07 00:00:00 UTC ]
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Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek
[ AdWeek | 2016-01-07 00:00:00 UTC ]
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WH Smith Travel is holding a book signing at London Heathrow Terminal 5 on Friday as part of its 'Fresh Talent' campaign promoting new and emerging writers. Continue reading at The Bookseller
[ The Bookseller | 2016-01-07 00:00:00 UTC ]
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To push its January book 'The Readers of Broken Wheel Recommend,' Sourcebooks has launched a reader voting campaign that will see three bookstores win grants up to $3,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-06 00:00:00 UTC ]
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Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
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