[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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The novelist is contributing her own cartoons, detailing her experiences as a young woman, to Kickstarter-funded The Secret Loves of Geek GirlsMargaret Atwood is taking a short break from writing acclaimed and award-winning literary novels to contribute a series of cartoons to a crowd-funded,... Continue reading at The Guardian
[ The Guardian | 2015-06-25 00:00:00 UTC ]
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Salvatore Rubbino gives us a tour through A Walk Through Paris, which has just won the Independent Bookshop Week children’s picture book award 2015 – including lesson on how to draw the Mona Lisa herself Continue reading... Continue reading at The Guardian
[ The Guardian | 2015-06-20 00:00:00 UTC ]
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Beth Coates has been promoted to the role of editorial director at Vintage Paperbacks. Coates will now be responsible for the day to day running of the paperback editorial team as well as continuing her work across Jonathan Cape. Her appointment follows the promotion of Rachel Cugnoni to the... Continue reading at The Bookseller
[ The Bookseller | 2015-06-18 00:00:00 UTC ]
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Overcoming government objections to its content, Sonny Liew's graphic novel biography of Singapore cartoonist Charlie Chan Hock Chye has been a hit and will be publishing in the US next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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When children's author Michael Daley decided to self-publish his YA race car thriller as a six-installment serial, he turned to area bookstores for help. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-08 00:00:00 UTC ]
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There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
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To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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With sales up 30% over the last three years, the indie comics publisher has announced a slate of promotions intended to prepare the house for further expansion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
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With more than 200 literary and cultural activities in the span of three days, LéaLA, the Los Angeles Spanish-Language Book Fair, demonstrated American Hispanics’ desire to connect with books that reflect their culture in their language. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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In a year that has had failed to produce a new superstar literary author, old standby Jonathan Franzen took the stage at BEA 2015 to fill the role. The post Jonathan Franzen Draws Big Crowd at BookExpo America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-28 00:00:00 UTC ]
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Momentum is designed to be a turnkey subscription service that allows publishers to create social unlock book promotions--ask fans to tweet or post in return for cool stuff--and then track fan engagement and behavior afterwards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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HarperCollins has made two new promotions at Avon, following the appointment of Oli Malcolm to publishing strategy director for the fiction, non-fiction and Avon. Eli Dryden will now become publishing director for Avon, reporting directly in to Malcolm, while Helen Huthwaite will become senior... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian
[ The Guardian | 2015-05-14 00:00:00 UTC ]
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Among traditional publishing companies, few have the journalistic heft of The New York Times. The 163-year-old institution has long had a strong moat around its newsroom to protect its journalistic integrity from business influences. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
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Many critics are praising the novel by writer Sabaa Tahir, which centers on people living in a Rome-like fantasy world. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-06 00:00:00 UTC ]
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In collaboration with Reading With Pictures and a number of publishers, the United Nations is planning The Comics Guide to Global Goals, a series of 17 comics that address the world's toughest development problems. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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Skyhorse Publishing announced a series of promotions as phase one of a company-wide reorganization following record revenue growth in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
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The social network’s results and revenues are failing to impress investors – especially when compared with Facebook’s and Google’sGood news travels fast, but bad news even faster – especially if it’s the release of lacklustre results from Twitter. That’s what happened on Tuesday last week when,... Continue reading at The Guardian
[ The Guardian | 2015-05-02 00:00:00 UTC ]
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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
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