These Promotions Draw Advertisers Like Magnets

[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Other Publishing stories related to: 'These Promotions Draw Advertisers Like Magnets'

Bardon promoted to publishing director of HarperVoyager

Natasha Bardon, deputy publishing director at HarperVoyager, has been promoted to publishing director with immediate effect. Continue reading at The Bookseller

[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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R&L promotes Jenny Cima

The Rowman & Littlefield Publishing Group has promoted Jenny Cima into to the position of director, international sales and marketing, with immediate effect. Continue reading at The Bookseller

[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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Orion promotes W&N's Paul Murphy to editorial director

Orion Publishing Group has promoted three members of its Weidenfeld & Nicolson (W&N) non-fiction editorial department, including senior editor Paul Murphy, who has moved up to become editorial director. Continue reading at The Bookseller

[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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My Job in 5; Marion Rankine, Head of Promotions and Retail standards, Foyles

Describe your role I work closely with the shop managers to plan and maintain promotional spaces across our flagship store in Charing Cross Road. I spend most of my time picking titles for displays, installing and merchandising them, organising signage and planning future promotions with staff... Continue reading at The Bookseller

[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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Scottish Book Trust increases festival fee to promote author 'fairness'

Scottish Book Trust is to increase the money paid to authors participating in its Live Literature programme to £175 out of a belief that writers, storytellers and illustrators “should be paid fairly for the important work that they do”. Continue reading at The Bookseller

[ The Bookseller | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #money paid #important work

Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday

[ Digiday | 2016-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #post back #publishers struggle #major publishers

General Electric Is Using Instagram Stories to Promote Its Snapchat Series About Volcanoes

Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video... Continue reading at AdWeek

[ AdWeek | 2016-08-03 00:00:00 UTC ]
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Poll: Will Verizon's Yahoo-AOL Combination Change Online Advertising?

Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age

[ Advertising Age | 2016-07-25 00:00:00 UTC ]
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Pocket Shop Birmingham launches with 25% off promotion

Swedish book chain Pocket Shop has opened its first UK store, offering 25% off titles. Continue reading at The Bookseller

[ The Bookseller | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk store

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek

[ AdWeek | 2016-07-21 00:00:00 UTC ]
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Miranda Hart's fans' stories to feature in promotional ebook

Hodder & Stoughton is promoting Miranda Hart's new book, Peggy & Me, by collating stories about her fans' pets into a free companion ebook. Continue reading at The Bookseller

[ The Bookseller | 2016-07-21 00:00:00 UTC ]
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Egmont makes three internal promotions

Egmont Publishing has promoted three members of its team, with Sarah Bates, Ali Dougal and John Packard taking on new director positions. Continue reading at The Bookseller

[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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Controversial Africa memoir draws fire for Louise Linton, actress, self-published author and Trump dining companion

Until last week, Louise Linton was a little-known Scottish actress living in California, whose most prominent roles were guest spots in the television shows "CSI: NY" and "Cold Case" and the movies "Intruder" and "Cabin Fever." Now, thanks to a self-published memoir she wrote about her... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-07-06 00:00:00 UTC ]
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Marshall promoted to JS Group board

John Smith & Son Group has appointed David Marshall to its board as group commercial director. Continue reading at The Bookseller

[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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‘Draw That Roadmap to the World’: The Philippines’ Karina Bolasco

'Our publishing industry is complex and vibrant,' says publisher Karina Bolasco, who speaks on October 18 as The Philippines' analyst in Frankfurt Book Fair's The Markets: Global Publishing Summit. The post ‘Draw That Roadmap to the World’: The Philippines’ Karina Bolasco appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-28 00:00:00 UTC ]
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Borough Press makes promotions, hires Ainley

HarperCollins fiction imprint The Borough Press has made several changes to its editorial team, hiring Holly Ainley as commissioning editor. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek

[ AdWeek | 2016-06-22 00:00:00 UTC ]
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Porter promoted at Granta

Granta has promoted Max Porter to editorial director of Granta and Portobello Books. Continue reading at The Bookseller

[ The Bookseller | 2016-06-01 00:00:00 UTC ]
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BBC Bitesize promotion will 'kill start-ups and destroy jobs'

Educational publishers have raised concerns over the BBC’s revision platform Bitesize, after the organisation launched a free app with cross-promotion on BBC TV and Radio. Continue reading at The Bookseller

[ The Bookseller | 2016-05-19 00:00:00 UTC ]
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