[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Jo Rose, marketing manager at HarperCollins, has been promoted to the newly-created role of Mills & Boon brand director in anticipation of the brand's future growth. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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Wandering around Echo Park recently, Tyler Sharkey was pleasantly surprised to find that he could now grab a beer at his neighborhood bookstore, Stories Books and Cafe. He’d already discovered some other unexpected places nearby with booze: Golden Saddle Cyclery, a Silver Lake bike repair shop... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-12-25 00:00:00 UTC ]
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On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
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Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Andy McNab has won the inaugural Ruth Rendell Award for the author who has done the most to champion literacy. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Transworld's publishing director for commercial fiction Sarah Adams and editorial director Frankie Gray have been promoted. Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Bookshops are rolling out their Christmas advertising campaigns, with Foyles releasing a video in support of its festive push for the first time. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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International book taxation report indicates that Europe taxes its books at a much higher standard VAT rate than Asia does. The post IPA-FEP Global Report Promotes ‘Zero-Rating VAT’ on All Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-22 00:00:00 UTC ]
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Ann Voskamp, author of ‘One Thousand Gifts,’ embarked on a 10-city tour earlier to promote her new book, ‘The Broken Way,' drawing hundreds of fans at each stop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
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Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
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Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
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Bella Pagan, senior commissioning editor at Pan Macmillan and Tor, has been promoted to editorial director at Pan Macmillan Fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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The American Library Association holds its third Sharjah conference for library professionals in the Arab world, cautiously worried at the US election news while pressing a transformative agenda. The post At Sharjah, a Trump-Wary ALA Promotes ‘Libraries Transform’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-14 00:00:00 UTC ]
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The Sharjah International Book Fair (SIBF), which runs November 2-12, drew 1.35 million visitors in its first week, a record turnout according to fair officials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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Perminder Mann on the two key areas the industry should work on to promote ethnic diversity. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age
[ Advertising Age | 2016-11-02 00:00:00 UTC ]
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This year's Northern California Independent Booksellers Association fall trade show saw an uptick in attendance as Calvin Crosby oversaw his first fall show as the group's executive director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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