[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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“The more words, the better” is a general truism of the Chinese children’s book market. Chinese parents and educators always want more words for children to learn and more paragraphs to relay additional information. A book’s value often is tied to the quantity of text on its pages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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IlluSalon, the biggest international illustration platform in China, works with around 4,000 illustrators from more than 50 countries. For Hou Mingliang, founder of IlluSalon and host of the Global Illustration Award (as well as president of Kids Media), young and professional illustrators–with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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For International Women’s Day, Waterstones has given over its website front page to female authors. This is welcome, but it’s far from enoughWomen are used to living off scraps that fall from the table. Whether we’re being patronised by politicians touting for our votes, or being told by... Continue reading at The Guardian
[ The Guardian | 2018-03-08 00:00:00 UTC ]
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Francesca Best has been promoted from senior commissioning editor to editorial director for Transworld. Continue reading at The Bookseller
[ The Bookseller | 2018-02-20 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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One female writer is setting up a book prize to reward the best crime novel in which no woman is the victim. Some – inspired by the #MeToo movement – are happy with the initiative, others fear it fails to address tough, real life issues. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-02-14 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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MacLehose Press is celebrating turning 10 this year with a 10-month promotion with bookshops and libraries that aims to help readers make fresh discoveries in international fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-02-08 00:00:00 UTC ]
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Jen Enderlin has been named the sole publisher of St. Martin's Press. Sally Richardson, who had been sharing the role with Enderlin, has been appointed chairman of the Macmillan division. Andrew Martin has also been promoted, and is now senior v-p, executive publishing director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-06 00:00:00 UTC ]
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Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
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The CBS telecast of the 60th Grammy Awards was watched by 19.8 million viewers, a staggering 27% decline from last year’s show. The live program from Madison Square Garden in New York, with “The Late Late Show” host James Corden as emcee, drew its smallest audience since 2009, according to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-30 00:00:00 UTC ]
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Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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Tony Ross has topped The Bookseller’s year-end illustrator chart for a third year in a row, after his books earned more than £16m in 2017—£7.3m more than his closest competitor, Axel Scheffler. Continue reading at The Bookseller
[ The Bookseller | 2018-01-26 00:00:00 UTC ]
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Pan Macmillan's creative director Geoff Duffield is leaving the publisher to found an author-brand agency, with Anna Bond taking on a "new and broader" role as sales and brand director. Continue reading at The Bookseller
[ The Bookseller | 2018-01-18 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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After President Trump reportedly referred to certain countries as "shitholes" in a meeting with lawmakers late last week, a handful of indie bookstores seized on the commander-in-chief's purple language as a way to make a defiant political statement while promoting books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-16 00:00:00 UTC ]
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[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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On a night when politics nearly overshadowed show business, NBC’s telecast of Golden Globes Awards was watched by 19 million viewers on Sunday, a 5% decline from 2017. Though the ratings from Nielsen were off from the previous year, the audience for the show emceed by “Late Night” host Seth... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-09 00:00:00 UTC ]
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Facebook says it will book the revenues it earns from selling advertising to Kiwi companies in New Zealand in future. The change is part of worldwide move by Facebook to restructure its accounting and appears a major victory for policy-makers concerned about the way Facebook and many other... Continue reading at Stuff
[ Stuff | 2017-12-15 00:00:00 UTC ]
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Egmont UK is promoting Sarah Bates, Ingrid Gilmore and Siobhan Galvin to its board, following the depature of chief financial officer Alan Hurcombe to Hodder Education. Continue reading at The Bookseller
[ The Bookseller | 2017-12-15 00:00:00 UTC ]
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