[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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The Book Fair's rights event is growing, thanks in part to grant support for translation projects spawned at the event being offered by organizers as incentive to strike deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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New system could destroy smaller publishers if implemented, after journalists report drop in organic reach – but users will still see their friends’ postsFacebook is testing a major change that would shift non-promoted posts out of its news feed, a move that could be catastrophic for publishers... Continue reading at The Guardian
[ The Guardian | 2017-10-23 00:00:00 UTC ]
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A keynote address by Bloomberg and HP Enterprise and the Eddie & Ozzie Awards bookend the final day of magazine-media's most comprehensive conference. The post Inspiration, Insight, and a Celebratory Luncheon Draw the 2017 Folio: Show to a Close appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-13 00:00:00 UTC ]
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'I Want You to Know We're Still Here,' a post-Holocaust memoir by Esther Safran Foer, has been acquired in a North American rights deal by Tim Duggan at Crown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
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Herefordshire's Aadvark Books, St Boswell's the Mainstreet Trading Company and Oswestry's Booka Bookshop are among the 10 destinations chosen to be showcased as "perfect bookshops for a date" on Bookshop Day (7th October). Continue reading at The Bookseller
[ The Bookseller | 2017-10-03 00:00:00 UTC ]
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Canongate has promoted Joanna Lord to the newly-created position of audio and online sales manager and will recruit an assistant into another new role, as part of its "increased focus" on audio. Continue reading at The Bookseller
[ The Bookseller | 2017-09-26 00:00:00 UTC ]
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Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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Gollancz has made two promotions in its editorial team, seeing editor Marcus Gipps step up to the role of editorial director and senior editor Rachel Winterbottom promoted to commissioning editor. Continue reading at The Bookseller
[ The Bookseller | 2017-09-09 00:00:00 UTC ]
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Charlotte Ledger, current commissioning editor at HarperImpulse, has been promoted to editorial director of the imprint. Continue reading at The Bookseller
[ The Bookseller | 2017-09-01 00:00:00 UTC ]
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Hillary Clinton will kick off a combination book signing and speaking tour on September 18 to promote 'What Happened,' her account of the tumultuous 2016 presidential campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-30 00:00:00 UTC ]
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From Frontier Myanmar: 'A complete collection of all our child-authored books' is part of the reading program one literacy-based charity delivers to kids. The post Diversity and Tolerance Promoted in Myanmar Children’s Books Projects appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-24 00:00:00 UTC ]
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Caroline Brown, publicity and marketing director at Octopus, has been promoted to associate publisher in addition to her current role. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Nonprofit group Truth in Advertising claims Goop is exploiting women by marketing products ‘as having the ability to treat diseases and disorders’Goop, the lifestyle and publishing company founded by Oscar-winning Hollywood actress Gwyneth Paltrow, is facing new criticisms from an advertising... Continue reading at The Guardian
[ The Guardian | 2017-08-24 00:00:00 UTC ]
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Amazon has rejected a Kiwi author's advertisement for her debut novel, stating the cover and content is too provocative. Continue reading at Stuff
[ Stuff | 2017-08-17 00:00:00 UTC ]
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Texas Independent Bookstore Day, set to launch on Saturday, will feature booksellers throughout the state, with stores in Houston, Austin and Dallas participating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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Orion has made a number of promotions across its editorial, publicity, marketing, sales and rights departments, including the promotion of Olivia Morris to editorial director for Seven Dials and Orion Spring. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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Emma House has been promoted to deputy chief executive of the Publishers Association as the trade body continues its reshuffle following the departure of its director of policy and communications Susie Winter. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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Illustrated reference publisher DK has promoted Sarah Larter from publisher to children’s publishing director. Continue reading at The Bookseller
[ The Bookseller | 2017-07-21 00:00:00 UTC ]
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With the audio market on the rise Miriam Robinson looks at what publishers are doing in the space. Continue reading at The Bookseller
[ The Bookseller | 2017-07-15 00:00:00 UTC ]
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