[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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W H Smith Travel is to hold a gay literature promotion in major stores in June to mark the 50th anniversary of the decriminalisation of homosexuality in England and Wales. Continue reading at The Bookseller
[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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Simon & Schuster UK has announced an “industry-first partnership” with Heat magazine for a short story competition and a free monthly "Holiday Reads" ebook promotion. Continue reading at The Bookseller
[ The Bookseller | 2017-04-19 00:00:00 UTC ]
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Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
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Avon's editorial director Helen Huthwaite has been promoted to publishing director as the imprint expands and launches a new logo. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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The annual festival, focused on indie comics and graphic novels, attracted more than 4,000 fans on Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-05 00:00:00 UTC ]
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HarperCollins imprint HQ will publish Boundaries: How to Draw the Line in Your Head, Heart and Home by Victoria Lambert. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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Loganberry Books in Ohio has reorganised its fiction section so all titles by male writers now have their spines facing the wallA bookshop in Ohio has made a graphic illustration of the position of female writers by leaving only books by women visible to its customers. The change, made to mark... Continue reading at The Guardian
[ The Guardian | 2017-03-08 00:00:00 UTC ]
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Fourth Estate has promoted both former assistant editor Lettice Franklin and former publishing executive Tom Killingbeck to the positions of assistant commissioning editors. Continue reading at The Bookseller
[ The Bookseller | 2017-03-07 00:00:00 UTC ]
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Usborne has promoted two longstanding staff members into two newly created roles “in response to the company’s growth.” Christian Herisson has become UK commercial and sales director and Anna Howorth been appointed global branding and UK marketing director. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age
[ Advertising Age | 2017-03-01 00:00:00 UTC ]
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The coauthors of 'Black Comix,' a pioneering 2010 African-American comics compilation, have tapped Kickstarter to fund an expanded version of the book, and teamed with Magnetic Press to release it to the trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-23 00:00:00 UTC ]
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Little, Brown Book Group has made two "key" promotions within its editorial team: Clare Smith has been promoted to fiction publisher at Little, Brown/Abacus, while Lucy Malagoni has been promoted to publishing director for Sphere Fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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Simon & Schuster UK has promoted Sara-Jade Virtue to a newly created role, special sales director and brand director for commercial fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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Pan Macmillan has promoted editorial directors Francesca Main and Trish Jackson as part of its "ongoing" aim to grow its commercial and literary fiction programmes. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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Editorial director Ben Brusey, who acquired astronaut Tim Peake's Hello, is this planet Earth?, has been promoted to deputy publisher of Century. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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In a blog post on Wednesday, Facebook laid out a fairly elaborate plan to promote better media reporting and consumption. Called the Facebook Journalism Project, it includes a local news initiative, new storytelling formats and fighting hoaxes, among other items. With the current debate about... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
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