[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Michelle Obama is sharing never-before-seen photos of herself growing up to promote her forthcoming memoir Becoming (Penguin). Continue reading at The Bookseller
[ The Bookseller | 2018-05-25 00:00:00 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season. Continue reading at The Bookseller
[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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The text of acclaimed Illustrator of the Year Axel Scheffler's comments at the British Book Awards this week makes Brexit more personal for many, as an intensely valued and celebrated publishing artist tells London: 'It hurts and makes me angry every day.' The post Brexit Gets Personal: An... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-17 00:00:00 UTC ]
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A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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Profile Books has promoted sales and marketing director Diana Broccardo to commercial director. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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At Cambridge University Press, Paul Colbert is seeing a growing demand for English-language learning materials. Here he discusses the good and bad of English as a lingua franca. The post If English Is the New Lingua Franca, Is Diversity Promoted? Or Limited? appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-02 00:00:00 UTC ]
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Dean Chance has been promoted to managing director of the Carlton Publishing Group. Continue reading at The Bookseller
[ The Bookseller | 2018-04-24 00:00:00 UTC ]
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In a joint venture with Mignon Fogarty, better known to her fans as Grammar Girl, Macmillan is producing the QDT podcast network, as well as a series of Quick and Dirty Tips books by Fogarty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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Apple on Wednesday promoted a company veteran to oversee Apple Music and said the service had hit 48 million subscribers. Oliver Schusser is now vice president of Apple Music and international content. A 14-year Apple employee, Schusser previously led launches of Apple services like the iTunes... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
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Looking at her joyous, expressive illustrations, it's not hard to see why illustrator Elīna Brasliņa is a rising star in Latvian book publishing. The post Drawing a Line to the London Book Fair: Latvian Illustrator Elīna Brasliņa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-29 00:00:00 UTC ]
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An artist and healthcare sciences educator, as well as a message therapist with expertise in orthopedic injuries, Kriota Willberg is the author of the forthcoming 'Draw Stronger: Self Care For Cartoonists & Visual Artists,' a cheerfully irreverent but practical guide to accredited techniques... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Liz White has taken on the role of senior rights manager at Andersen Press following the resignation of rights director Sarah Pakenham. Continue reading at The Bookseller
[ The Bookseller | 2018-03-13 00:00:00 UTC ]
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“The more words, the better” is a general truism of the Chinese children’s book market. Chinese parents and educators always want more words for children to learn and more paragraphs to relay additional information. A book’s value often is tied to the quantity of text on its pages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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IlluSalon, the biggest international illustration platform in China, works with around 4,000 illustrators from more than 50 countries. For Hou Mingliang, founder of IlluSalon and host of the Global Illustration Award (as well as president of Kids Media), young and professional illustrators–with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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For International Women’s Day, Waterstones has given over its website front page to female authors. This is welcome, but it’s far from enoughWomen are used to living off scraps that fall from the table. Whether we’re being patronised by politicians touting for our votes, or being told by... Continue reading at The Guardian
[ The Guardian | 2018-03-08 00:00:00 UTC ]
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Francesca Best has been promoted from senior commissioning editor to editorial director for Transworld. Continue reading at The Bookseller
[ The Bookseller | 2018-02-20 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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One female writer is setting up a book prize to reward the best crime novel in which no woman is the victim. Some – inspired by the #MeToo movement – are happy with the initiative, others fear it fails to address tough, real life issues. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-02-14 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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