These Promotions Draw Advertisers Like Magnets

[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Google is giving businesses new ways to promote themselves

Local businesses will be able to beef up their profile in Search and Maps with photos, offers, and more. 150 million businesses have taken advantage of Google’s My Business, which lets retailers, restaurants, and other local businesses enter information about themselves that shows up in Search... Continue reading at Fast Company

[ Fast Company | 2019-06-20 12:00:45 UTC ]
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Avon reveals raft of promotions with Khan made head of PR

Avon has unveiled a number of promotions across the division, with Katie Loughnane, Sabah Khan and Molly Walker-Sharp all stepping up to new roles, as well as two new recruits—Bethany Wickington and Ellie Pilcher. Continue reading at The Bookseller

[ The Bookseller | 2019-06-19 23:21:59 UTC ]
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Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech

Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek

[ AdWeek | 2019-06-19 20:45:09 UTC ]
More news stories like this | News stories tagged with: #ad tech #legal battle #supply chain #e-book

At Cannes, Comcast urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Comcast takes Cannes, urges TV industry to expand addressable advertising

Inside Snapchat's new pitch to video advertisers: A penny a view

Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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Digital Advertising Growth Will Slow This Year, Magna Report Predicts

As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek

[ AdWeek | 2019-06-17 01:00:56 UTC ]
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‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize

Agencies aren't unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains. The post ‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-13 04:01:37 UTC ]
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New Books Draw on Faith to Help Redefine Masculinity

Following the #MeToo and #ChurchToo movements, religion and spirituality publishers are addressing issues related to masculinity in new titles geared toward men. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
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Mundy promoted as Platt joins Hodder from Michael Joseph

Jenny Platt is moving from Michael Joseph to become Hodder & Stoughton’s senior publicity manager in a shake-up that also sees Rebecca Mundy promoted to publicity director. Continue reading at The Bookseller

[ The Bookseller | 2019-06-10 14:53:54 UTC ]
More news stories like this | News stories tagged with: #michael joseph #hodder stoughton #publicity director

Exclusive: Rolling Stone Promotes Brian Szejka to Publisher | People on the Move

[caption id="attachment_159345" align="alignright" width="150"] Brian Szejka[/caption] Brian Szejka was promoted to publisher of Rolling Stone, effective immediately, following publisher and chief revenue officer Andrew Budkofsky’s resignation from the company earlier this month. Szejka has... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-30 15:10:32 UTC ]
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Amazon Removes Books Promoting Bleach As Cure For Autism, Cancer

The action follows parents saying they have force-fed their children the toxic chemical as a “miracle cure.” Continue reading at The Huffington Post

[ The Huffington Post | 2019-05-29 19:16:25 UTC ]
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BookExpo 2019: Ingram Hosts Scavenger Hunt—and Promotions

This year Ingram (booth 902) is changing things up with an I-spy-style scavenger hunt in a booth extension that has been set up to resemble the interior of an independent bookstore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #changing things #independent bookstore

Promotions for Mirchandani, Main and Morley in Picador restructure

Picador has revealed promotions for Ravi Mirchandani, Francesca Main and George Morley as part of an editorial restructure. Continue reading at The Bookseller

[ The Bookseller | 2019-05-23 12:36:43 UTC ]
More news stories like this | News stories tagged with: #francesca main #editorial restructure

Promotions Hit HBG Sales Department Amid Restructuring

A slew of promotions came to Hachette Book Group's sales department this week that are related to a restructuring of the department due in part to the departure of some employees . Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
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Quadrille scoops self-promotion guide from Sword-Williams in four-publisher auction

Quadrille has scooped F*ck Being Humble, a “clever and timely” guide to self-promotion by Stefanie Sword-Williams in a four-publisher auction. Continue reading at The Bookseller

[ The Bookseller | 2019-05-10 00:00:00 UTC ]
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Scard promoted to agent at United Agents

United Agents has promoted Sophie Scard to full agent after six years with the company. Continue reading at The Bookseller

[ The Bookseller | 2019-05-10 00:00:00 UTC ]
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CILIP launches magazine to promote diversity in children’s publishing

CILIP, the library and information association, is going to promote diverse and inclusive children’s literature via a new magazine, Pen&inc. The first edition of Pen&inc launches today (2nd May) with information about 450 titles, submitted by publishers ranging from Egmont and Hachette... Continue reading at The Bookseller

[ The Bookseller | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #information association #lantana publishing #otter-barry books #inclusive children #hachette children #promote diversity #tiny owl

Platforms Are Striving to Balance Effectiveness for Advertisers With Not Annoying Consumers

Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek

[ AdWeek | 2019-04-30 00:00:00 UTC ]
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Bonnier Promotes PopSci EIC Joe Brown to Lead 3 Additional Titles

Joe Brown, Popular Science’s editor-in-chief since 2016, is moving into the expanded role of VP, editorial director of the New York-based brands Saveur, Outdoor Life and Field & Stream, Bonnier Corp. announced on Tuesday. He is succeeding Anthony Licata, who departed the company after over... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple platforms #focusing solely