[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Bonnier Books UK has announced promotions for Ciara Lloyd, Beth Eynon and Madiya Altaf in its non-fiction team. Continue reading at The Bookseller
[ The Bookseller | 2020-02-19 15:27:11 UTC ]
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Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
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Severn House publisher Kate Lyall Grant has been promoted to the Severn House Board. Continue reading at The Bookseller
[ The Bookseller | 2020-01-13 07:24:25 UTC ]
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Becky Brown and Lucy Morris have both been promoted to agents at Curtis Brown's books department. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 14:10:50 UTC ]
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HarperCollins has made a string of promotions in its HQ and Mills & Boon publicity team with Lucy Richardson becoming head of publicity, while Joe Thomas and Isabel Smith also step up. Continue reading at The Bookseller
[ The Bookseller | 2019-12-18 21:48:45 UTC ]
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Transworld has unveiled a number of promotions across the editorial team including Lizzy Goudsmit stepping up to senior commissioning editor. Continue reading at The Bookseller
[ The Bookseller | 2019-12-17 07:56:23 UTC ]
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Viking is expanding its fiction publishing programme and has bolstered its team by promoting Katy Loftus to publisher, while Vikki Moynes is also joining from HQ. Loftus, previously editorial director of Viking, is now publisher for the imprint with responsibility for a team dedicated to... Continue reading at The Bookseller
[ The Bookseller | 2019-12-10 04:36:30 UTC ]
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George Witte has been promoted to senior v-p and editor-in-chief of the St. Martin's Publishing Group, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-06 05:00:00 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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HQ senior commissioning editor Kate Fox has been promoted to editorial director for non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 09:17:16 UTC ]
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Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 05:35:14 UTC ]
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As part of a series of promotions at WaterBrook and Multnomah, Laura Barker has been named executive v-p and publisher of the Penguin Random House imprints, effective immediately. She was previously v-p, editor-in-chief. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-04 05:00:00 UTC ]
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Lina Langlee has been promoted to literary agent at the Kate Nash Literary Agency, while Robbie Guillory also steps up in a series of changes at the firm. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 12:10:24 UTC ]
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Little, Brown has promoted editorial director Ailah Ahmed to the role of publishing director following her "outstanding publishing and acquiring in 2018 and 2019". Continue reading at The Bookseller
[ The Bookseller | 2019-11-24 17:29:20 UTC ]
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#publishing director
Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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Devin Maddox, formerly trade book publisher at B&H, has been promoted to v-p of book publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-20 05:00:00 UTC ]
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#trade book
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Faber’s editorial director of non-fiction Laura Hassan has been promoted to the new role of associate publisher. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 16:33:51 UTC ]
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Headline has reorganised its communications team following the departure of marketing director Viviane Basset to Quarto last month, with Louise Swannell moving up to the role of communications director. Continue reading at The Bookseller
[ The Bookseller | 2019-11-11 13:46:00 UTC ]
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