[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 10:00:00 UTC ]
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This searing new comics anthology edited by Diane Noomin shows us stories of sexual violence, harassment and – most critically – survival. Continue reading at The Conversation
[ The Conversation | 2019-09-24 06:56:54 UTC ]
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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Headline imprint Wildfire has promoted Ella Gordon to commissioning editor following a string of publications including the widely-acclaimed Fleishman is in Trouble by Taffy Brodesser-Ackner. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 15:41:12 UTC ]
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The Walking Dead artist and former UK Comics Laureate Charlie Adlard is publishing a collection of illustrations from across his career with BHP Comics. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 11:43:20 UTC ]
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The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-10 07:00:00 UTC ]
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Transworld's marketing director Janine Giovanni will be leaving the company in October after 30 years to set up a new coaching venture; Vicky Palmer and Tom Chicken have been promoted at Transworld as a result. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 08:23:54 UTC ]
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Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 21:11:16 UTC ]
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Macmillan Children’s Books communications director Alyx Price is being promoted to associate publisher at the firm. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 14:31:29 UTC ]
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Canongate’s Jenny Fry has been promoted to commercial director as she takes on responsibility for sales along with her communications remit. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 09:14:16 UTC ]
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In Lara Prescott’s “The Secrets We Kept,” young women participate in a covert plan to influence the Cold War using Boris Pasternak’s censored love story. Continue reading at The New York Times
[ The New York Times | 2019-09-02 18:51:54 UTC ]
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Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
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Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
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Malaka Gharib, the author of the coming-of-age graphic memoir “I Was Their American Dream,” shares her tips. Continue reading at The New York Times
[ The New York Times | 2019-08-21 16:56:03 UTC ]
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Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
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Rupert Murdoch’s Australian mastheads and Foxtel suffer drop in revenue although global profits increase after huge loss in 2018Revenue at the Australian mastheads run by Rupert Murdoch’s News Corp fell by 6% last year, and the company’s pay TV operation, Foxtel, has also been hit by falling... Continue reading at The Guardian
[ The Guardian | 2019-08-09 01:33:05 UTC ]
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IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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Sir Quentin Blake is releasing a series of 20 large format books of drawings over the course of a year in a project distributed through Thames & Hudson. Continue reading at The Bookseller
[ The Bookseller | 2019-08-05 10:57:28 UTC ]
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Featuring a foreword by Roxane Gay, the comic anthology is a powerful and instructive collection of short stories by 60 female artists. The post Panel Mania: ‘Drawing Power: Women’s Stories of Sexual Violence, Harassment, and Survival’ appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2019-08-02 10:00:17 UTC ]
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