These Promotions Draw Advertisers Like Magnets

[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Other Publishing stories related to: 'These Promotions Draw Advertisers Like Magnets'

Promotions for Hodder marketing team's Morley and Horne

Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 05:35:14 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #brand director #hodder

WaterBrook and Multnomah Announces New Publisher, More Promotions

As part of a series of promotions at WaterBrook and Multnomah, Laura Barker has been named executive v-p and publisher of the Penguin Random House imprints, effective immediately. She was previously v-p, editor-in-chief. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately #previously v- #penguin random house

Kate Nash Literary Agency promotes Langlee and Guillory

Lina Langlee has been promoted to literary agent at the Kate Nash Literary Agency, while Robbie Guillory also steps up in a series of changes at the firm. Continue reading at The Bookseller

[ The Bookseller | 2019-12-02 12:10:24 UTC ]
More news stories like this | News stories tagged with: #lina langlee #literary agent #literary agency

Little, Brown promotes Ahmed to publishing director

Little, Brown has promoted editorial director Ailah Ahmed to the role of publishing director following her "outstanding publishing and acquiring in 2018 and 2019". Continue reading at The Bookseller

[ The Bookseller | 2019-11-24 17:29:20 UTC ]
More news stories like this | News stories tagged with: #publishing director

Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | News stories tagged with: #digital publishers

Maddox Promoted to V-P of Book Publishing at B&H

Devin Maddox, formerly trade book publisher at B&H, has been promoted to v-p of book publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #trade book #book publishing

Faber's Laura Hassan promoted to associate publisher

Faber’s editorial director of non-fiction Laura Hassan has been promoted to the new role of associate publisher. Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 16:33:51 UTC ]
More news stories like this | News stories tagged with: #associate publisher

Swannell promoted as Headline reorganises communications team

Headline has reorganised its communications team following the departure of marketing director Viviane Basset to Quarto last month, with Louise Swannell moving up to the role of communications director. Continue reading at The Bookseller

[ The Bookseller | 2019-11-11 13:46:00 UTC ]
More news stories like this | News stories tagged with: #communications team #communications director

Sharjah International Book Fair Draws a Record-Breaking 2.52 Million Visitors

While reporting big attendance numbers, the Sharjah Book Fair this year is most memorable for events affirming its deepening world publishing relationships. The post Sharjah International Book Fair Draws a Record-Breaking 2.52 Million Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-11-11 08:13:34 UTC ]
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HarperFiction promotes Denham and Witcomb as Harlow joins from Headline

HarperFiction has made a string of changes to its publicity and marketing teams, including promotions for Felicity Denham and Jaime Witcomb, plus the appointment of Jennifer Harlow from Headline. Continue reading at The Bookseller

[ The Bookseller | 2019-11-10 14:38:00 UTC ]
More news stories like this | News stories tagged with: #marketing teams

Meredith’s Vision for the Future Includes Growth in Print Advertising, Newsstand Revenue

Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
More news stories like this | News stories tagged with: #charging people #magnolia journal #specific brand #audited media #subscriber base #significant growth #majority stake

Great School Libraries: A UK Campaign Promoting An Essential Service

Get involved in the Great School Libraries campaign to promote an essential service in UK schools. Continue reading at Book Riot

[ Book Riot | 2019-11-01 10:34:56 UTC ]
More news stories like this | News stories tagged with: #uk schools #libraries

Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen

Bonnier revs up promotion for Jenson Button book

Bonnier Books UK is revving up for a “next level” immersive event to promote Jenson Button’s second book, How to be an F1 Driver. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 15:18:20 UTC ]
More news stories like this | News stories tagged with: #bonnier

Picador reveals raft of promotions with Doyle and Jonathan made editorial directors

Picador’s Kris Doyle and Sophie Jonathan have both been promoted to editorial director while Ansa Khan Khattak and Kishani Widyaratna are also stepping up at the Pan Mac imprint. Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 07:15:08 UTC ]
More news stories like this | News stories tagged with: #sophie jonathan #kishani widyaratna

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

What HBO’s ‘Succession’ can teach us about advertising

S&S UK promotes White to Scribner editorial director

Simon and Schuster UK has promoted Chris White to editorial director, Scribner. Continue reading at The Bookseller

[ The Bookseller | 2019-10-11 05:32:30 UTC ]
More news stories like this | News stories tagged with: #schuster uk

Transworld promotes Short and Wray

Transworld has announced promotions for Becks Short and Sally Wray and has hired Tabitha Pelly from Pushkin Press to join the publicity team. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 22:12:21 UTC ]
More news stories like this | News stories tagged with: #announced promotions #pushkin press #publicity team