These Promotions Draw Advertisers Like Magnets

[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Baggaley promotes Kirschbaum and Hennessey

Bloomsbury has announced a number of promotions within its adult trade senior management team, under the direction of new editor-in-chief Paul Baggaley. Continue reading at The Bookseller

[ The Bookseller | 2020-06-07 23:12:28 UTC ]
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‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday

[ Digiday | 2020-05-12 04:00:00 UTC ]
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Socked by virus, comic book industry tries to draw next page

The comic book shop has long been a wall-to-wall repository for tales of world-threatening cataclysms and doomsday dystopias but it has never before been drawn into a fight for survival like the coronavirus pandemic Continue reading at ABC News

[ ABC News | 2020-05-01 08:02:52 UTC ]
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Ford to draw keyworker superheroes in Laurence King competition

Laurence King Publishing (LKP) has launched a competition for children to nominate a keyworker they would like illustrator Jason Ford to draw as a superhero. Continue reading at The Bookseller

[ The Bookseller | 2020-04-29 05:43:41 UTC ]
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Bloomsbury promotes Knight and recruits Wilks to sales teams

Bloomsbury Publishing has promoted Sarah Knight to UK adult sales director and recruited Sally Wilks from HarperCollins Children's Books to be its UK children’s sales director. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 15:45:01 UTC ]
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Promotions for Hannah Knowles and Vicki Rutherford at Canongate

Canongate has promoted Hannah Knowles to editorial director, as Vicki Rutherford becomes the company's first head of editorial management. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 04:08:04 UTC ]
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G/O Media Promotes Deadspin EIC Jim Rich to Editorial Director | People on the Move

[caption id="attachment_180020" align="alignright" width="150"] Jim Rich[/caption] G/O Media announced Wednesday that Deadspin editor-in-chief Jim Rich has been promoted to editorial director across the company's entire portfolio, which also includes sites like The A.V. Club, Gizmodo, Kotaku,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-22 19:47:03 UTC ]
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Braybrooke and Slight promoted at Scribe UK

Two promotions are to take effect at Scribe UK as editor-at-large Philip Gwyn Jones steps down next month to take up the role of Picador publisher. Sarah Braybrooke is set to become publisher and managing director, while Molly Slight will be editorial director. Continue reading at The Bookseller

[ The Bookseller | 2020-04-09 05:27:30 UTC ]
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Times Literary Supplement offers free advertising to indies

The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-08 04:53:42 UTC ]
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Sphere promotes Barrett and recruits Rose

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[ The Bookseller | 2020-04-05 17:56:57 UTC ]
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Little, Brown's Rhiannon Smith promoted to editorial director

Rhiannon Smith, who works across the Fleet and Sphere imprints at Little, Brown, has been promoted to editorial director. Continue reading at The Bookseller

[ The Bookseller | 2020-04-01 11:35:27 UTC ]
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Without Places to Gather, Debut Novelists Reimagine Book Promotion

First-time novelists with books out or coming soon talk about their changes of plans and how they’re spending these unusual days. Continue reading at The New York Times

[ The New York Times | 2020-03-18 20:00:14 UTC ]
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Bluebird's Hockley Raven Spare promoted to commissioning editor

Pan Macmillan imprint Bluebird has promoted Hockley Raven Spare to commissioning editor. Continue reading at The Bookseller

[ The Bookseller | 2020-03-17 07:15:16 UTC ]
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Meredith Promotes Two to Succeed Grune as VP, Licensing | People on the Move

[caption id="attachment_144315" align="alignright" width="150"] Steve Grune[/caption] Meredith Corp.'s VP of brand licensing, Steve Grune, is stepping down after 18 months in that role and eight years with the company overall. He'll be succeeded by Toye Cody and Sondra Newkirk, who have each... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-13 15:22:57 UTC ]
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AT&T’s advertising unit chief resigns after joining company less than three years ago, report says

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[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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Bonnier Books UK promotes Russell and Stretch

Bonnier Books UK has promoted Francesca Russell to publicity director across its adult trade business while Karen Stretch has been made campaigns director. Continue reading at The Bookseller

[ The Bookseller | 2020-03-06 06:04:33 UTC ]
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Fourth Estate primed for Mantel mania as Wolf Hall trilogy draws to a close

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[ The Bookseller | 2020-03-05 02:20:11 UTC ]
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3 Qualities Advertisers Seek in a Publishing Partner

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[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
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Orme promoted to Zaffre and Manilla Press publishing director

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[ The Bookseller | 2020-02-25 19:44:22 UTC ]
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