These Promotions Draw Advertisers Like Magnets

[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Promotions at Blake Friedmann for Pickering, Way, Pusey and Murrell

Several promotions have been announced within the Blake Friedmann agency team, seeing Juliet Pickering, vice-head of books, and Daisy Way, currently finance manager, become directors, while James Pusey and Hana Murrell are to take up head of rights and senior rights manager roles respectively. Continue reading at The Bookseller

[ The Bookseller | 2020-12-18 16:02:46 UTC ]
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Vuori promoted in Hachette contracts restructure, as two depart

Hachette UK is restructuring its contracts department under the management of Anniina Vuori, who is newly promoted to director, while two divisional directors have left the business. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 16:36:04 UTC ]
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Barack Obama took a break from promoting his own book to highlight 17 of the year’s best

The former president’s annual list is an eclectic mix of fiction and nonfiction. Continue reading at The Washington Post

[ The Washington Post | 2020-12-17 08:56:12 UTC ]
More news stories like this | News stories tagged with: #barack obama #annual list #eclectic mix


How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday

[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this | News stories tagged with: #consumer habits #privacy regulations #contextual targeting #digital media


Neima, Mitchell and Allen promoted at Granta magazine

Luke Neima, Josie Mitchell and Rachel Allen have been promoted at Granta magazine.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-01 03:18:32 UTC ]
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Ladybird promotes Grosart to publisher as Stowell departs

Ladybird has promoted editorial director Lou Grosart to the role of publisher for its trade list, succeeding Louie Stowell who is leaving the role to dedicate more time to her writing career. Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 13:02:19 UTC ]
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SelfMadeHero launches Draw Your Bookshop lockdown campaign

Graphic novel publisher SelfMadeHero is launching a social media campaign calling for artists to support bookshops with a drawing of their favourite store. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 06:10:11 UTC ]
More news stories like this | News stories tagged with: #publisher selfmadehero #support bookshops #graphic novel #bookshop


Election Night Coverage Draws 56.9 Million Viewers Across 21 Networks

The 2020 presidential race between President Donald Trump and former Vice President Joe Biden has yet to be decided--but the Nielsen numbers are in. Editor's note: According to updated data from Nielsen, 56.9 million total viewers watched prime time coverage of election night 2020 across 21... Continue reading at AdWeek

[ AdWeek | 2020-11-04 22:15:12 UTC ]
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Jessica Hare promoted at The Agency

Jessica Hare has been promoted to agent in the Children’s Books Department at The Agency (London).  Continue reading at The Bookseller

[ The Bookseller | 2020-10-30 11:55:23 UTC ]
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Frankfurter Buchmesse Draws 148,000 Users from 183 Countries

With 3,627 events on Frankfurt's digital events calendar for the week, the trade show has kept a big conversation going online. The post Frankfurter Buchmesse Draws 148,000 Users from 183 Countries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-16 18:51:44 UTC ]
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#Merky Books makes Diversity in Advertising Award shortlist

PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 20:10:57 UTC ]
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Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
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Artist Duncan Grant erotic drawings kept under bed 'worth £2m'

A massive haul of drawings by Bloomsbury Group artist Duncan Grant is finally made public. Continue reading at BBC News

[ BBC News | 2020-10-07 23:12:12 UTC ]
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Ingram promotes Deering for Lightning Source service

Ingram has announced that Darragh Deering has been promoted to senior manager, sales and client services, for its distribution channel Lightning Source. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 05:02:14 UTC ]
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Combined Regional Bookseller Conference Draws a (Digital) Crowd

In a partnership that may turn out to be a rare, notable success during the pandemic, the New Atlantic Independent Booksellers Association and the Southern Independent Booksellers Alliance saw their five-day combined conference kick off on Monday with high attendance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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Nine and News Corp donate advertising space to back Qantas push for open borders

The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian

[ The Guardian | 2020-09-17 02:14:42 UTC ]
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Start a New Hobby With These Manga Drawing Books

Looking for something to do while you're staying at home? Do you love manga? Pick up one of these manga drawing books to start a new hobby! Continue reading at Book Riot

[ Book Riot | 2020-09-11 10:40:00 UTC ]
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Gebremedhin Joins Doubleday; Puopolo Promoted

Doubleday has announced several editorial promotions, in addition to a new executive hire. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-08 04:00:00 UTC ]
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Promoting authors

The publishing frenzy that is Super Thursday will leave many authors in the cold, having to find new ways to engage with potential readers of their work Continue reading at The Bookseller

[ The Bookseller | 2020-09-05 08:53:51 UTC ]
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