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Publishing news tagged with #senior manager


Best Practices: How to Tailor Videos to the Customer Journey

Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior manager #digital marketing #target audience


How Kellogg’s partners with publishers on programmatic

While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at 'Digiday'

[ Digiday | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying #programmatic appeared #taking advantage #senior manager #biggest problem #meredith corporation