[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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The Good Literary Agency (TGLA) has promoted Gyamfia Osei to junior literary agent to build a commercial and upmarket fiction list alongside one for non-fiction authors. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 05:38:45 UTC ]
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HarperFiction has announced two promotions in its marketing team with Sarah Shea and Fleur Clarke both stepping up. Continue reading at The Bookseller
[ The Bookseller | 2021-11-01 09:04:55 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Simon & Schuster Children’s Books has announced promotions for Eve Wersocki Morris, Olivia Horrox and Danielle Wilson in its sales, marketing and publicity teams. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 18:19:02 UTC ]
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Joe Yule and Katie Packer have been promoted as part of Headline Publishing’s strategy for non-fiction expansion. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 02:18:24 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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HarperFiction literary imprint The Borough Press has announced expansion plans and a string of promotions within its editorial team. Continue reading at The Bookseller
[ The Bookseller | 2021-09-15 07:36:01 UTC ]
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Jenni Hill and Nadia Saward have been promoted in the editorial team at Orbit. Continue reading at The Bookseller
[ The Bookseller | 2021-09-08 01:43:55 UTC ]
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Headline's Kate Byrne has been promoted to editorial director with immediate effect, and is to take on the responsibility for the Headline Accent imprint, alongside Headline Eternal. Continue reading at The Bookseller
[ The Bookseller | 2021-08-17 03:38:21 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Allison Cole has been promoted to head of children’s rights and Christabel McKinley has stepped up to an agent role at David Higham Associates. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 08:18:57 UTC ]
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Penguin General imprint Viking has promoted editor Connor Brown and Vikki Moynes as it continues to grow its non-fiction and fiction publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 10:11:50 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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The American Booksellers Association has made their Twitter account private after promoting a scientifically inaccurate anti-trans book, apologizing, and then deleting the apology. The controversy started when the ABA, as part of their July “white box” promotional mailing, sent 750 bookstores a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-16 17:06:17 UTC ]
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The American Booksellers Association is facing withering criticism from booksellers after walking back its promotion of Abigail Shrier's anti-trans title 'Irreversible Damage: The Transgender Craze Seducing Our Daughters' to member bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-15 04:00:00 UTC ]
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The fair's programming featured 229 sessions during the week, engaging 315 speakers and guests, their comments streamed from the show. The post Abu Dhabi International Book Fair 2021 Draws 889 Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-08 20:06:30 UTC ]
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Growing American participation, record-breaking submissions, and the expansion of translation grants are among the highlights for 2021. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-07 04:00:00 UTC ]
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Amazon Publishing has promoted Sana Chebaro to head of marketing in Europe and named Hatty Stiles as associate rights director. Continue reading at The Bookseller
[ The Bookseller | 2021-05-14 16:28:25 UTC ]
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Dan Bird has been appointed assistant editor at Granta publications, as the organisation makes changes in the editorial and sales departments. Meanwhile Phoebe Llanwarne joins Granta from Murdoch Books as sales executive. Continue reading at The Bookseller
[ The Bookseller | 2021-05-07 11:23:21 UTC ]
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