These Promotions Draw Advertisers Like Magnets

[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
News tagged with: #sponsored content

Other Publishing stories related to: 'These Promotions Draw Advertisers Like Magnets'


Marsham Named IDW Publisher; Brooks Promoted to V-p of Creative Affairs

IDW Publishing has named Nachie Marsham its new publisher, while Veronica Brooks, formerly senior director to the v-p of creative affairs, has been promoted to v-p of creative affairs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #idw publishing #senior director


ABA Relationship with Bookshop Draws Booksellers’ Scrutiny

Bookshop has helped many independents weather the pandemic, but some booksellers say the ABA is not being transparent about its financial relationship with the online retailer and worry that Bookshop poses new competition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer #bookshop


Bonnier Books UK promotes Wicks and Burns

Bonnier Books UK has promoted Helen Wicks to executive director for children’s trade and Elise Burns to group sales, marketing and PR director.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-10 02:38:59 UTC ]
More news stories like this | News stories tagged with: #elise burns #group sales #pr director #bonnier


Evening Standard to cut 115 jobs as Covid-19 hits advertising

Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian

[ The Guardian | 2020-08-07 10:58:35 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #evening standard #latest updatessee #dramatic reduction


Mistry and Marleau promoted at Hardie Grant

Hardie Grant Books has announced a series of promotions, including Kajal Mistry's elevation to publisher and Eve Marleau's move to commissioning editor.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-02 17:14:44 UTC ]
More news stories like this | News stories tagged with: #hardie grant


J.K. Rowling and the political poster: Edinburgh advertisement removed

A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
More news stories like this | News stories tagged with: #harry potter


JKP, Sheldon and John Murray roll out video series to promote mental wellbeing

Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 07:05:00 UTC ]
More news stories like this | News stories tagged with: #video series #tough times


TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek

[ AdWeek | 2020-07-28 21:26:52 UTC ]
More news stories like this | News stories tagged with: #advertising chief #digital media


How to promote books by black authors

As a black publicist with more than seven years in culture and entertainment publicity, I have sat in many all-white creative meetings where the genuine answer to making a campaign diverse was to give Stormzy a call (before that it was Tinie Tempah).  If you are serious about diversity and... Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 03:36:15 UTC ]
More news stories like this | News stories tagged with: #promote books #black authors


Bennington Named IDW President; Meyers, Cahalin Promoted

Jerry Bennington has been promoted to president of IDW Publishing, Jud Meyers has been promoted to IDW publisher, and Rebekah Cahalin has been promoted to executive v-p of operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #jud meyers #idw publishing #executive v-


Religious Publishers' Anti-Racism Resources Draw Sales

Faith-based houses reached a ready audience in June when they highlighted social justice titles and resources on anti-racism as outcries against police brutality and discrimination dominated the streets and the headlines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religious publishers #ready audience #police brutality #discrimination dominated


Religion Publishers' Anti-Racism Resources Draw Sales

Faith-based houses reached a ready audience in June when they highlighted social justice titles and resources on anti-racism as outcries against police brutality and discrimination dominated the streets and the headlines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers #ready audience #police brutality #discrimination dominated


NY Mag Hires Editorial Director for Audio, Promotes 3 Others

googletag.cmd.push(function() { googletag.display('div-gpt-ad-1511205296876-0'); }); The post NY Mag Hires Editorial Director for Audio, Promotes 3 Others appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-08 16:00:39 UTC ]
More news stories like this |


Clift and Izard promoted at Sweet Cherry

A recent reshuffle in management at Sweet Cherry has seen Lara Clift and Rhiannon Izard promoted.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 05:43:21 UTC ]
More news stories like this | News stories tagged with: #sweet cherry


Wyman promoted at Gardners

Nigel Wyman, Gardners' head of business development for the UK for the past seven years, has been appointed as sales and marketing director. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 01:38:33 UTC ]
More news stories like this | News stories tagged with: #business development #marketing director


The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek

[ AdWeek | 2020-06-24 18:42:54 UTC ]
More news stories like this | News stories tagged with: #challenging year #first-party data #paying readers #print media


Bookouture promotes Crow and hires in marketing and non-fiction

Bookouture has promoted Alex Crow, currently head of digital marketing, to the post of digital marketing director, with Crow also joining Bookouture’s leadership team. Rob Chilver is also joining Bookouture from Headline. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 13:05:34 UTC ]
More news stories like this | News stories tagged with: #digital marketing #leadership team


Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek

[ AdWeek | 2020-06-23 22:10:32 UTC ]
More news stories like this | News stories tagged with: #college students #digital media #print publication


Condé Nast Pitches Diversity to Advertisers at NewFronts

Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek

[ AdWeek | 2020-06-23 19:36:48 UTC ]
More news stories like this | News stories tagged with: #diverse voices #publishing giant


Bright promotes Tharumalingam Willmer and welcomes Brown

Children’s literary agency The Bright Agency has promoted Sandra Tharumalingam Willmer and hired Jenna Brown. Continue reading at The Bookseller

[ The Bookseller | 2020-06-09 00:59:47 UTC ]
More news stories like this |