These Promotions Draw Advertisers Like Magnets

[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Miller, Castellani Promoted to Key Roles at Bloomsbury

Liese Mayer, editorial director for fiction, is leaving Bloomsbury, and the company has promoted Nancy S. Miller to publishing director for adult trade and Mary Kate Castellani to publishing director for children's trade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #leaving bloomsbury #adult trade #key roles #publishing director

Titles on Bible Women Draw the Spotlight

FOX News Books hit a marketing bonanza in 'Women of the Bible Speak' as more books offer new perspectives on women in Scripture — whether lionized or demonized, famous or forgotten. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bible speak #books offer

In her novel ‘When the Stars Go Dark,’ Paula McLain draws on abuse cases, including her own

Polly Klaas and other victims add real-world terror to McLain’s new suspense novel. Continue reading at The Washington Post

[ The Washington Post | 2021-04-23 12:00:00 UTC ]
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Spirituality Authors Draw on Their Heritage and Identities

Publishers offering mind, body, and spirituality titles look for BIPOC authors who authentically represent a discipline or practice with depth, sensitivity, and nuance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #spirituality titles #bipoc authors

Parker to Retire, Childs Promoted in 'Major' Restructuring of PRH Library Team

Penguin Random House senior v-p Skip Dye said the move to unify the publisher's library sales and library marketing groups will foster "even more mutually advantageous and enjoyable relationships with our libraries and librarians nationwide." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #library sales #libraries #penguin random house

Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #connected tv #popular platform #landmark deal #strategic alliance #measurement company #nielsen

HCCB takes three more in Biddulph's Draw With Rob series

HarperCollins Children’s Books has signed a deal with Rob Biddulph for three more titles in his Draw With Rob series. Continue reading at The Bookseller

[ The Bookseller | 2021-02-26 11:23:02 UTC ]
More news stories like this | News stories tagged with: #rob biddulph #harpercollins children #harpercollins

Five Religion Publishers Announce Promotions, Hires

The new year brought new roles and new hires to Nelson Books, WaterBrook & Multnomah, Convergent, Zondervan, and Herald Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #nelson books #waterbrook multnomah

Clarke promoted to scout at Daniela Schlingmann

Sophie Clarke has been promoted to the role of scout at Daniela Schlingmann Literary Scouting. Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 13:42:35 UTC ]
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Gallic Books acquires Carey's 'magnificent' lockdown drawings

Gallic Books has acquired B: A Year in Plagues and Pencils, a collection of "lockdown drawings" by Edward Carey. Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 02:35:57 UTC ]
More news stories like this | News stories tagged with: #gallic books #edward carey

Hamish Hamilton promotes Thompson and Chukwu after strong 2020 sales

Hamish Hamilton has promoted Hermione Thompson and Hannah Chukwu, with publishing director Simon Prosser hailing the best sales in at least a decade for the imprint in 2020. Continue reading at The Bookseller

[ The Bookseller | 2021-02-01 06:56:51 UTC ]
More news stories like this | News stories tagged with: #hannah chukwu #hamish hamilton #publishing director

Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek

[ AdWeek | 2021-01-27 23:07:08 UTC ]
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What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week

[ Media Week | 2021-01-27 09:12:11 UTC ]
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Walters promoted to senior literary agent at DLA

Nick Walters at David Luxton Associates has been promoted to senior literary agent and rights manager in recognition of his "outstanding contribution" to the agency over the years. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 12:55:15 UTC ]
More news stories like this | News stories tagged with: #outstanding contribution #literary agent

Guardian Media Group hires new advertising chief

Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week

[ Media Week | 2021-01-14 13:39:31 UTC ]
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Random House Group Promotes Top Execs to New Roles

Penguin Random House has named David Drake, Scott Shannon, Kara Welsh, and Chris Jackson to new roles with expanded responsibilities, among others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #kara welsh #chris jackson #penguin random house

Nolan Promoted to Publisher of Penguin Books

Patrick Nolan has been promoted to publisher of Penguin Books, among several other role changes at Penguin Random House imprint Viking Penguin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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S&S promotes Sepult to group rights director

Maud Sepult will be promoted to group rights director at Simon & Schuster UK when Stephanie Purcell moves to Bloomsbury next month. Continue reading at The Bookseller

[ The Bookseller | 2021-01-14 01:49:37 UTC ]
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Promotion for DeBlock at Mushens Entertainment

Liza DeBlock, formerly assistant at Mushens Entertainment, has been promoted into the role of foreign rights executive at the agency. Continue reading at The Bookseller

[ The Bookseller | 2021-01-10 18:50:26 UTC ]
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