[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Little, Brown Book Group division Piatkus Constable Robinson (PCR) has promoted publishers Anna Boatman and Zoe Bohm and hired Gina Luck as PCR brand publisher. Continue reading at The Bookseller
[ The Bookseller | 2018-10-16 00:00:00 UTC ]
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Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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Rachel Cugnoni is stepping up to the role of publisher for the Vintage division, while Beth Coates has been promoted to publishing director for Vintage Paperbacks. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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Hachette UK has promoted Lucy Hale to deputy c.e.o. of Hodder & Stoughton, Headline, John Murray Press and Quercus, while also creating a new UK group sales department led by Rob Manser, in an expanded role. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
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Peters Fraser and Dunlop (PFD) has promoted two assistants, Tessa David and Vicky Cornforth, to the role of literary agent and associate agent in the broadcast department respectively. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
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A number of industry members have gotten together to form Love Your Bookstore, a campaign aimed to help draw attention to all physical bookstores as the holiday shopping season begins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-01 00:00:00 UTC ]
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Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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The SDG Book Club–a new collaboration between the International Publishers Association and the United Nations' Outreach Division–will curate young readers' books correlating with each of the UN's Sustainable Development Goals over 17 months. The post IPA and UN Unveil ‘SDG Book Club’ Promoting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-24 00:00:00 UTC ]
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While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at AdWeek
[ AdWeek | 2018-09-21 00:00:00 UTC ]
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Dutchman Ceisjan Van Heerden has won a bookshop in Cardigan, west Wales, in a raffle draw. Continue reading at The Bookseller
[ The Bookseller | 2018-09-11 00:00:00 UTC ]
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Bonnier Books UK has made three new executive promotions, including that of Kate Parkin, who been promoted to managing director of Adult Trade. Continue reading at The Bookseller
[ The Bookseller | 2018-09-06 00:00:00 UTC ]
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Octopus Publishing Group has promoted Angela Luxton, previously finance director, to the position of commercial director. Continue reading at The Bookseller
[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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Seven Stories Press has started a new monthly marketing program that it hopes addresses independent booksellers’ concerns about publishers’ direct-to consumer pricing policies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-08 00:00:00 UTC ]
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Works by established poets Andrew Motion, Carol Ann Duffy and Lemn Sissay will be recommended for this year’s National Poetry Day alongside insta-poet Charly Cox and children’s poets Rachel Rooney and Joseph Coelho. Continue reading at The Bookseller
[ The Bookseller | 2018-08-07 00:00:00 UTC ]
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In stating its support for two years of discussion, the International Publishers Association at WIPO's semiannual committee meetings signaled its stance on international copyright exceptions in education. The post The International Publishers Association at WIPO: Drawing a Line at Copyright... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-16 00:00:00 UTC ]
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Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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The BA Children’s Bookselling Group has revealed Lauren St. John’s Kat Wolfe Investigates (Macmillan Children's) as its next Independent Booksellers Children’s Book of the Season for Summer. Continue reading at The Bookseller
[ The Bookseller | 2018-07-10 00:00:00 UTC ]
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It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
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CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek
[ AdWeek | 2018-06-25 00:00:00 UTC ]
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Macmillan’s literary trade paperback imprint has teamed up with the educational video unit of the renowned ideas conference to create a book recommendation program pairing each of TED-Ed’s educational animated shorts with an appropriate book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
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