[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Profile has promoted Rebecca Gray to the position of commissioning editor of Serpent’s Tail and Profile Books. Andrew Franklin, m.d. of Profile Books, said: “We missed Rebecca a lot when she was away on maternity leave and are delighted to have her back, especially now that she will be bringing... Continue reading at The Bookseller
[ The Bookseller | 2015-01-24 00:00:00 UTC ]
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Sceptre editorial director Drummond Moir is to take on the new role of associate publisher at the Hodder & Stoughton imprint. Moir, who will take on “strategic responsibility” for Sceptre’s non-fiction publishing, will also join the Hodder board. He will continue to acquire fiction for the... Continue reading at The Bookseller
[ The Bookseller | 2015-01-09 00:00:00 UTC ]
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The publisher has promoted Mary Ann Naples from v-p and publisher of Rodale Books to senior v-p and publisher. With her promotion, come a number of other hires, and structural tweaks to the books division at the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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Martha Ashby has been promoted to editor of commercial women's fiction at HarperCollins. Ashby started at the publisher in 2012 as assistant editor, after five years at Orion, including three in non-fiction. She has worked with authors including Cecelia Ahern and Beatriz Williams, and in 2013... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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The first two days of the 2014 China Shanghai International Children’s Book Fair (CCBF) featured many booths packed with exhibitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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#shanghai children
Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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A group of librarians have launched a new crowd-funded project called the Library A to Z, designed to promote the role of public libraries. More than 150 backers, as well sponsor the Library Campaign, backed the Library A to Z on crowd-funding site Kickstarter, raising more than £4,500, twice... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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National Readathon Day will take place on January 24, and will invite readers across the country to commit to read a book for four straight hours. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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Crowdfunding publisher Unbound has launched Women in Print, a campaign to encourage more female writers to submit their ideas for books. Unbound has published 43 books, two magazines and a box set of photos to date, of which 32 were by male authors, 12 by female authors, and two by male and... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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HarperCollins has promoted Jaime Frost to the role of PR manager, working across the fiction department. Frost, previously PR executive, has been with the publisher for the past two yeas, working on campaigns for authors including Josephine Cox, Robin Hobb, Joe Abercrombie and Mhairi... Continue reading at The Bookseller
[ The Bookseller | 2014-10-22 00:00:00 UTC ]
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#pr manager
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BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg... Continue reading at AdWeek
[ AdWeek | 2014-10-21 00:00:00 UTC ]
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The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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#mobile advertising
This year, two novels have sold to U.S. editors, for a rumored seven figures each, just before the Frankfurt Book Fair kicks off on Wednesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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At Thursday's Future of Digital Sports Media panels during Advertising Week, the topic of abundance kept coming up: the ever-expanding array of content platforms and networks, a national appetite for live sports programming that shows no signs of satiation, and the rapidly diversifying... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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#corporate partners
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As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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#advertising week
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Author Aleya Kassam explains how Kenyan writers are embracing the idea of branding and taking control of their careers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
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Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Some 308 agencies from 33 countries are booked for the 2014 Frankfurt Book Fair, including 72 U.S. agencies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
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Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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