[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age
[ Advertising Age | 2015-04-24 00:00:00 UTC ]
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#apple watch
#magazine publishers
#arms race
#radio stations
On the eve of the London Book Fair, DeSales Harrison has struck literary gold. The Oberlin College professor’s debut novel, 'The Waters & the Wild,' has sold to Kate Medina at Penguin Random House for seven figures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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Hachette’s new London headquarters Carmelite House will become a “talent magnet” for authors and publishers, but the move will not compromise competition between the adult divisions, c.e.o. Tim Hely Hutchinson has said. In an interview with The Bookseller, Hely Hutchinson also addressed the... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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#hachette uk
#hely hutchinson
#author contracts
Jamie Byng is to move into a new position at Canongate, with Jenny Todd named publisher. Byng, currently publisher and m.d., will become chief executive, freeing him up to explore new opportunities. Todd will now oversee the publishing teams, including editorial, rights, sales, marketing,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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#finance director
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[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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E-books are being included in the Sainsbury’s Nectar Rewards Double Up promotion for the first time. The popular promotion sees customers able to double points on their Nectar reward cards at the same time as get “massive” discounts on ebooks from Wednesday (18th March) for a period of two... Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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Book printers Clays Ltd is sponsoring a UK-wide promotion for The Folio Prize, taking in libraries, bookshops and social media. Clays has backed a publicity push that has recruited 100 independent booksellers to spotlight the shortlisted titles, while, in partnership with The Reading Agency,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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#folio prize
#shortlisted titles
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WH Smith Travel has launched a promotion to back new and emerging authors called Fresh Talent. The retailer has picked 12 titles to promote on dedicated bays in WHS Travel shops, with bespoke point of sale information featuring author photographs. All the titles will be offered in a "buy one... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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#whs travel
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'Poxl' is being published on March 17 and centers on teenager Eli, who loves to hear stories of his uncle's World War II bravery. However, he soon discovers all may not be what it seems. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-11 00:00:00 UTC ]
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#hear stories
The government has announced plans to improve literacy by promoting public library membership in primary schools. But the move has had a mixed reaction, with campaigner Laura Swaffield describing the news as a “bad joke for World Book Day”. The government has put together an action plan,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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#announced plans
#improve literacy
#primary schools
#mixed reaction
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#action plan
Amazon is failing in its legal duties when making staff redundant, according to union GMB. Meanwhile the Advertising Standards Authority (ASA) has upheld a complaint against an Amazon promotion for its Prime membership service The GMB union has accused the internet giant of failing to follow... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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#legal duties
#internet giant
#warehouse operations
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Norton executive editor Robert Weil reflects on his career in response to winning this year's Friedrich Ulfers Prize for the promotion of German literature. The post Norton’s Robert Weil on His Career Promoting German Literature appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-20 00:00:00 UTC ]
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Blink Publishing has acquired world rights to the autobiography of former boxing promoter, Kellie Maloney. Clare Tillyer, acquisitions and rights director, acquired the book, titled Frankly Kellie, from Tim Bates at Pollinger Limited. Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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#clare tillyer
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Booksellers are anticipating a much-desired boost over the next week with the arrival of Valentine’s Day on Saturday, followed by half term. Chain retailers across the country have rolled out romantic point of sale (POS) posters in the hope of capturing some of the Valentine’s Day shopping... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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#chain retailers
#educational titles
For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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#ad business
#sold programmatically
Hodder non-fiction has promoted Briony Gowlett to senior editor. Gowlett, who was previously commissioning editor, has been at Hodder for a year, and bought books including Joey Essex’s Being Reem and most recently YouTuber Joe Sugg’s first book, a graphic novel. Hannah Black, publisher for... Continue reading at The Bookseller
[ The Bookseller | 2015-02-07 00:00:00 UTC ]
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#senior editor
#hannah black
#valued member
#boundless energy
Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market. Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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#traditional publishers
#$145 million
If we're honest, there isn't enough money in monochrome erotica and Benedict Cumberbatch GIFs to sustain a billion-dollar website. That's why Tumblr is doing its very best to become more of a publishing platform that can attract the sort of writing (... Continue reading at Engadget
[ Engadget | 2015-01-29 00:00:00 UTC ]
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#big update
#publishing platform
Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their... Continue reading at AdWeek
[ AdWeek | 2015-01-27 00:00:00 UTC ]
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#special events
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Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
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#sea change
#advertising content
#tom wallace
#editor called
#magna carta
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