The New Thinking Behind the Mobile App Renaissance

As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
News tagged with: #publishers move #distributed content #direct relationships

Other Publishing stories related to: 'The New Thinking Behind the Mobile App Renaissance'


Barnes & Noble kills off Nook app and video store as part of digital retreat

Barnes & Noble ceded another battle in the ongoing war with Amazon over digital hearts and minds.The company will end the dedicated Nook app and video store on March 15, which was where you could purchase content for Nook-branded hardware, according to a report in diginomica.Nook digital... Continue reading at PC World

[ PC World | 2016-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android device #mobile apps #barnes noble #tv shows


Battle For Mobile Web Ramps Up as WordPress Creates Plugin to Automate Facebook Instant Articles

WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at Advertising Age

[ Advertising Age | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user base #walled garden #mobile devices #major publishers


Jonathan Taplin’s Drive for a ‘Digital Renaissance’: DBW Keynote

Jonathan Taplin—producer of 'Mean Streets'—will lead Digital Book World's keynotes with a warning: publishing may be 'sleeping through a revolution.' The post Jonathan Taplin’s Drive for a ‘Digital Renaissance’: DBW Keynote appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonathan taplin


5 Ways Mobile Is Changing News Consumption

BARCELONA, Spain—Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain. Speaking on a Mobile World Congress panel Thursday,... Continue reading at AdWeek

[ AdWeek | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #golden age #good stuff #big thing #important story


Google Launched Faster-Loading Mobile Pages Today for a Bevy of News Sites

Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as... Continue reading at AdWeek

[ AdWeek | 2016-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platforms #mobile users #ad blockers #originally revealed


Why BuzzFeed Is All-In on Mobile, Though That Wasn't Always the Case

BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for... Continue reading at AdWeek

[ AdWeek | 2016-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android users #original version #native advertising #key part #grown rapidly


Google Revs Up Mobile Web With AMP, But What About Marketers?

A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new... Continue reading at Advertising Age

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile web


Mobile operator Three to introduce ad blocking

Move to ‘give customers more control, choice and greater transparency’ will prompt concern among digital publishers and advertisersMobile company Three is to introduce ad blocking across its UK and Italian networks, making it the first major European operator to do so.Three has struck a deal... Continue reading at The Guardian

[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give customers #greater transparency #digital publishers


New app uses your cellphone to detect earthquakes

When the earth shakes in California, the first place you are likely to hear about it is on social media. "Earthquake!" "Did you feel that?" "How big?" are common messages on Twitter and Facebook as Californians try to share information on their mobile phones in real time. Now, UC Berkeley... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #share information #mobile phones #real time


Audible app integrates with Android Auto for easier listening while on the road

Your next cruise down the highway may be more enjoyable if you have Amazon’s Audible app and Android Auto.The audiobook app now works with Google’s car interface so you can more easily fire up a book and use the Android Auto interface to control playback. The update allows you to fine tune... Continue reading at PC World

[ PC World | 2016-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook app #android app #latest version


What apps next? Publishers and developers embrace 'unprintable' fiction

Developers and authors explain how they are experimenting with technology to publish ‘unprintable’ books – including a love story told through Google street view and a prison break with swappable recipesPublisher Anna Gerber isn’t trying to kill off the printed book – she’d just like you to... Continue reading at The Guardian

[ The Guardian | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing project #online bookstore #angry birds


Importing ‘Fresh Thinking’ for Export Exchange in Canada

Canada's Export Exchange program invited speakers from various creative industries—including video games, music, and fashion—to speak about their experiences in building global audiences and brands to a gathering of Canadian publishers. The post Importing ‘Fresh Thinking’ for Export Exchange in... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canada appeared #canadian publishers


Facebook Is Expanding Its Burgeoning Ad Network to the Mobile Web

Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek

[ AdWeek | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mediation services #elite daily #news sites #makes sense #web properties


A New Romance Book App “Crave” Promises to Save the Novel

Launched last year, the Crave app for romance ebooks is experimenting with a new form of reading, one that serves text and multimedia content in short, addictive bursts. The post A New Romance Book App “Crave” Promises to Save the Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-22 00:00:00 UTC ]
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Publishers scramble to prepare for Google’s fast mobile pages initiative

Publishers initially welcomed Google's fast-loading articles format, as a way to compete on mobile devices. But with the launch of Accelerated Mobile Pages, or AMP, just weeks away, it doesn't support all ad formats yet, which limits their ability to monetize it. As with Facebook and Apple, the... Continue reading at Digiday

[ Digiday | 2016-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #ad formats


Millie Marotta releases colouring in app

Pavilion Books and app developers Touchpress are to release a new animal-inspired colouring app from author Millie Marotta. Continue reading at The Bookseller

[ The Bookseller | 2016-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pavilion books


Orion releases 'groundbreaking' Julian Fellowes app

Orion is releasing a serialised novella by "Downton Abbey" creator and writer Julian Fellowes as part of a “groundbreaking” new app and storytelling experience. Continue reading at The Bookseller

[ The Bookseller | 2016-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #downton abbey


3 Key Publishing Moments of 2015, the Year of Provocative Thinking

Publishing Perspectives' Erin L. Cox looks back at 2015 in publishing and highlights three significant moments that sparked conversation in the literary world. The post 3 Key Publishing Moments of 2015, the Year of Provocative Thinking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary world


This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers

With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek

[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watch videos #longer videos #tech startup #raised $2 #marketing efforts #biggest problem #digital downloads #music-streaming services


Could online apps help save indie bookshops?

With fewer than 1,000 stores in the UK, a number of online initiatives are aiming to help shoppers find their way back to local independent bookshopsThe rise of online retailers and ebooks have had a devastating impact on the UK’s independent bookshops. According to the Booksellers Association,... Continue reading at The Guardian

[ The Guardian | 2015-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fighting back #online apps #shoppers find #online retailers #devastating impact #independent bookshops #booksellers association