The New Thinking Behind the Mobile App Renaissance

As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
News tagged with: #publishers move #distributed content #direct relationships

Other Publishing stories related to: 'The New Thinking Behind the Mobile App Renaissance'

App could turn America’s poor into lifelong readers

A scheme involving the White House, libraries and publishers will let children from cash-strapped families read free ebooksWhile the UK quibbles over library ebook lending, American publishers are teaming up with charities and libraries to give away thousands of ebooks to low-income students.... Continue reading at The Guardian

[ The Guardian | 2015-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lifelong readers #white house #award-winning titles #three-year period

PRH Children’s to release app as The Twits turn 35

Penguin Random House Children’s and the Roald Dahl Literary Estate will next week release the first ever Dahl app. Twit or Miss is based on The Twits. Developed with Aardman Digital for children aged six to 11, it is a “food fight” game in which players have to swipe food away from the sleeping... Continue reading at The Bookseller

[ The Bookseller | 2015-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh children #aardman digital #children aged #unlimited number

This Week in Children's Apps: July 13, 2015

This week in apps, an interactive version of a Seuss classic reinforces literacy skills. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive version

Study With Major Brands Compares Ad Recall for Mobile and Desktop Promos

If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek

[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web pages #consumer engagement #brands aren

'Go Set a Watchman': Why the new Atticus Finch is different than you think

Some fans are aghast over the portrayal of hero Atticus Finch in Harper Lee's new book 'Watchman.' But it's important to remember 'Watchman' isn't a sequel to 'Mockingbird.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atticus finch #harper lee

'Go Set a Watchman': Why the new Atticus Finch is different than you think (+video)

Some fans are aghast over the portrayal of hero Atticus Finch in Harper Lee's new book 'Watchman.' But it's important to remember 'Watchman' isn't a sequel to 'Mockingbird.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atticus finch #harper lee

Meredith and Reader’s Digest Tap Into Mobile Shopping

Publishers activate consumers on mobile recipe platforms. The post Meredith and Reader’s Digest Tap Into Mobile Shopping appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post meredith

Mockingbird 2: what the newspaper critics think of Go Set a Watchman

A quartet of national press reviewers on Harper Lee’s ‘new’ novel...Atticus Finch a racist? What has Harper Lee done by allowing the publication of her original novel, the one from which To Kill a Mockingbird emerged? Anyway, did she really give her permission?Given the continuing - and maybe... Continue reading at The Guardian

[ The Guardian | 2015-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atticus finch #detailed discussion #love story

Deadpool’s Great, But Guess Who Rob Liefeld Thinks Is Up Next For a Movie?

The comic book vet created dozens of characters, but he's pretty sure one of them is destined for the big-screen treatment. The post Deadpool’s Great, But Guess Who Rob Liefeld Thinks Is Up Next For a Movie? appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-07-10 00:00:00 UTC ]
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How 6 big publishers think about their technology staffs

Today, being a media company takes tech chops. Along with creating home-grown CMS, publishers often boast about their engineering prowess. From Time Inc., with 1,000 technologists, to The Huffington Post with 100, there is a wide range of how many technology employees publishers have on staff --... Continue reading at Digiday

[ Digiday | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huffington post #wide range

Andrew Kidd reveals Alexi reading app

Former Aitken Alexander m.d. Andrew Kidd has launched Alexi, a book recommendation app giving “people a new channel of discovery”. The app is currently in beta, but users of the full version of the app, available in late autumn, will be able to read books recommended by authors including Ali... Continue reading at The Bookseller

[ The Bookseller | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aitken alexander #andrew kidd #full version

Foyles Finds the Future With an App for In-store Searches

Foyles Book Search is a unique app that enables customers to find the location of a physical book within the confines of Foyle's Charing Cross bookstore. The post Foyles Finds the Future With an App for In-store Searches appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enables customers #physical book

Joe Manganiello is not a meathead, but he's flattered when people think he is

Joe Manganiello is deep, you guys. Like, there's way more to him than buff pecs and that killer smolder, and he readily turned preconceptions upside-down in a recent interview. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent interview

First colouring-for-adults apps from Octopus

Octopus has launched four adult colouring-in and dot-to-dot apps which can be completed on screen using a finger. The Colouring for Mindfulness series, the first digital range of colouring-in titles, has been created in collaboration with developers Papertrell. The apps can be downloaded free... Continue reading at The Bookseller

[ The Bookseller | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult colouring- #downloaded free

Facebook's Immersive Mobile Ads Finally Give Brands the Creative They Want

After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek

[ AdWeek | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv budgets #advertisers today #content users #chris tuff

The state of mobile ad spending in 5 charts

As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday

[ Digiday | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile usage #recent report #ad spend

Celebrities contribute to charity fairy tale app

Tech start-up GivingTales has developed a children’s fairy tale app with actor Roger Moore to raise money for Unicef. The app includes stories by Hans Christian Anderson read by actors such as Stephen Fry, Ewan McGregor and Joan Collins The GivingTales app launches today and is free to download... Continue reading at The Bookseller

[ The Bookseller | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech start- #raise money #stephen fry #ewan mcgregor #joan collins #fairy tales

L.A. kids menus that don't suck: Think burrata flatbread, not pizza

Your kids deserve more than dry, fried chicken strips and ketchup, a cheeseburger and watery mac 'n' cheese. And in your quest to find a kids menu that doubles as a coloring book, you shouldn't be forced to eat UFO-saucer-sized plates of red sauce spaghetti and bricks of onion rings.  Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coloring book

Can mobile save the world from a dystopian ad future?

Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone byLike many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book 2000AD, whose Judge Dredd stories were compellingly dystopian. One... Continue reading at The Guardian

[ The Guardian | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic books #news feeds

Apple takes on Facebook with revamped news app

Media organisations including Guardian, ESPN, New York Times, Conde Nast and Hearst will produce content specifically designed for new service Apple revamped its news service on Monday, making a play to take on Facebook as the two tech giants court readers and publishers to be the top platform... Continue reading at The Guardian

[ The Guardian | 2015-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news service #apple takes #apple unveils #conde nast