The New Thinking Behind the Mobile App Renaissance

As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
News tagged with: #publishers move #distributed content #direct relationships

Other Publishing stories related to: 'The New Thinking Behind the Mobile App Renaissance'


Why Facebook and Twitter shouldn’t be the only ones with native mobile video

Nikao Yang is the senior vice president of global marketing at Opera Mediaworks and senior vice president of business development and marketing. “Scrolling the feed” is the new flicking through TV channels with a remote. It’s the alternative to flipping the pages in a magazine. It’s even... Continue reading at Digiday

[ Digiday | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global marketing #business development #tv channels


Tech journalists may have been wrong about Meerkat but they're right to get excited about new apps

The danger of a herd mentality in tech hack circles is real, including missing out on mainstream products, but a nose for interesting news goes beyond analyticsTechnology journalism – and US technology journalism in particular – is getting a roasting every bit as stinging as Justin Bieber’s... Continue reading at The Guardian

[ The Guardian | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry


Bologna 2015: The ABCs of Children’s Apps

Before the opening of the Bologna Children's Book Fair, app creators and developers gathered to discuss the digital children's market, including pricing and pitfalls. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #book fair


UK Authors Force Clean Reader App to Stop Some Book Sales

Creators of the Clean Reader app will no longer sell books after receiving complaints from authors that their works were being altered without permission. The post UK Authors Force Clean Reader App to Stop Some Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales


Handseller Gives Indies Mobile Option

After nearly four years of work, Eagle Harbor Book Company, in Bainbridge Island, Wash., is getting ready go live with Handseller, an app that will give independent booksellers a way to make personalized book recommendations to customers with their iPhones and iPads. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bainbridge island


Are publishers ready for Google’s ‘mobile-friendly’ rankings?

For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile... Continue reading at Digiday

[ Digiday | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile screens #algorithm change


New Anonymous-Sharing App Wants to Apply the Netflix Algorithm to Content

With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally... Continue reading at AdWeek

[ AdWeek | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online media #single person #institutional knowledge #desktop version #interesting things


Best Windows apps this week

One-hundred and twenty one in a series. Welcome to this week's overview of the best apps and games released for Windows in the past seven days. If you are interested in the development of Windows 10, you may be interested in screenshot leaks of build 10031 and build 10022 which allow you to... Continue reading at Betanews

[ Betanews | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #improved features


Infographic: How Mobile Ads Are Becoming More Engaging and Accountable

A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek

[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile ads #week ago #begun working #move appeared #simply put #lose money


Wattpad launches After Dark app

Online writing site Wattpad is launching a free app that offers romance writing for adults, called After Dark. After Dark gives readers access to thousands of romance stories written by published authors and popular Wattpad writers. It contains content-specific channels such as LGBTQ, Urban,... Continue reading at The Bookseller

[ The Bookseller | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #connect readers #free app #published authors #relevant stories


Wattpad Delivers Erotic Romance via New App

Wattpad, the online reading and writing community, has released After Dark, an app that offers its users a curated selection of romance and erotica. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online reading #writing community #curated selection


Money, mobile and maturing brands: What else is keeping publishers up at night?

As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday

[ Digiday | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #town hall #digital world #longer apply #sponsor content


Lone Star: Will Evans Promises Texas Translation Renaissance

Will Evans, of Dallas-based Deep Vellum press, is leveraging local support to sustain his recently launched publishing house focused on translation. The post Lone Star: Will Evans Promises Texas Translation Renaissance appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-20 00:00:00 UTC ]
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The Mobile Story for Publishers: Told in Key Stats

Thad McIlroy offers some statistics and key data on smartphones and tablets to help book publishers figure out how to address mobile technology. The post The Mobile Story for Publishers: Told in Key Stats appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-04 00:00:00 UTC ]
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Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #raise prices #recent quarter #year earlier #make money


iPhone, Mac and App sales fuel Apple profits

Apple has recorded a quarterly net profit of £18bn for its first fiscal quarter, said to be the biggest ever for a public company. The company’s results, for the quarter ending 27th December 2014, also showed quarterly revenue of £74.6bn, up 29% from $57.6bn in the same period the year... Continue reading at The Bookseller

[ The Bookseller | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public company #fiscal quarter #net profit #app store


VIDEO: 'I didn't think anyone would read it'

Helen Macdonald wins the Costa Book Awards Book of the Year 2014 for her book H is for Hawk. Continue reading at BBC News

[ BBC News | 2015-01-28 00:00:00 UTC ]
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The Evolution of the UK Mobile Editor

In five short  years mobile readership has grown from below 20 percent of the U.K. total digital publishing audience to nearly 50 percent for many publishers today, as several of them reported to Digiday last year.   As ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers today


Children's app market set for schism

Single-app products will struggle to survive in children’s publishing in 2015 and the industry should shift its focus to online communities and cross-platform content, digital experts in the trade have warned. Sara O’Connor, digital fiction director at Hot Key Books, said many apps will “die... Continue reading at The Bookseller

[ The Bookseller | 2015-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online communities #digital experts #eric huang #development director #making money


Apple raises minimum app prices

Apple has raised its minimum app prices in the UK, Canada and European countries that use the Euro.  Gigaom reports that the minimum app price is now £0.79 in the U.K, €0.99 in the EU, and $1.19 in Canada. Continue reading at The Bookseller

[ The Bookseller | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european countries