As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
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#publishers move
#distributed content
#direct relationships
Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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#music downloads
#youtube videos
#digital platforms
Sci-fi and fantasy fiction is entering a golden age of short fiction thanks to social media, crowdfunding and a loyal community of ardent fansA man wakes up from a car crash to find that he is an "electric ant": an android programmed to believe it is human. At home he uses micro-tools to open... Continue reading at The Guardian
[ The Guardian | 2014-06-13 00:00:00 UTC ]
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#online magazines
PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the... Continue reading at AdWeek
[ AdWeek | 2014-06-10 00:00:00 UTC ]
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#firm grip
#run ads
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This week we feature an app from Moonbot Studios, founded by picture book artist William Joyce, and another app approved by the folks at the Smithsonian. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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#moonbot studios
Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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#video ads
#johnson johnson
#industry moves
#select clients
Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age
[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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#videos viewed
#mobile devices
#company plans
Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like BlackBerry Messenger and Kik. The licensing company TextPride, which buys rights to branded... Continue reading at AdWeek
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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#pulp fiction
#kill bill
#broadcast networks
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How does a Montana horseman and carpenter by trade write a first novel that is getting the kind of advance press garnered by Cold Mountain? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Specs Who Dr. Mehmet Oz Age 53 Accomplishments Cardiac surgeon and professor at Columbia University; host of The Dr. Oz Show; author; founder of Dr. Oz The Good Life magazine (May/June issue is on newsstands now) Base New York What’s the first information you consume in the morning? Whether my... Continue reading at AdWeek
[ AdWeek | 2014-05-23 00:00:00 UTC ]
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This week in children's apps, we feature apps with familiar characters who go on two different kinds of explorations—one of the alphabet, and the other of the ocean's waters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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#feature apps
This week in children's apps, we feature a Berenstain Bears app just in time for Mother's Day, and three new apps based on the Totally Monster book series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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#apps based
Scribner, which publishes the iconic cookbook "The Joy of Cooking," has gone digital with the title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Israel meets the Amazon (or Amazon.com, anyway) in Kinetic Art's new 'Look & Cook' app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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#app report
Thrillbent, the digital comics platform launched by comics writers Mark Waid and John Rogers, has been upgraded to Thrillbent 3.0, introducing a new subscription plan for $3.99 per month as well as an integrated iPad app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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#ipad app
#john rogers
#subscription plan
This week in children's apps, we feature an update of a classic app for Easter, and another that takes a trip through the human body with the Cat in the Hat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
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#classic app
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With a slick design, gorgeous photography, and – most importantly – delicious drink recipes, Craft Cocktail raises the bar on mixology apps. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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#app report
Offering a colorful and fanciful interface with more than 600 digital stories for kids, FarFaria is a subscription app for the iPad, providing unlimited access to its content for $3.99 a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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#subscription app
This week in children's apps, we feature educational apps reviewed and approved by experts at the Smithsonian. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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Sequential, the digital comics storefront app focused on literary graphic novels, is adding a selection of Top Shelf graphic novels for purchase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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