Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like BlackBerry Messenger and Kik. The licensing company TextPride, which buys rights to branded virtual goods, added Frozen to its portfolio, Adweek has learned. "We have a deal with Disney Publishing and access to a lot of exclusive Frozen art," said Sean O'Brien, co-founder and CEO of TextPride. "Disney is all about telling stories and stickers was a great way to get a whole new conversation [started] about one of the biggest animated films ever." New York-based TextPride announced a load of new entertainment brands for which it would develop virtual stickers, including Pixar's Toy Story, MGM, Hearst and Sega. The Frozen content is set to sell on BlackBerry Messenger next week, and launch on the other apps later, O'Brien said. Branded stickers are becoming a big moneymaker for messaging apps where users buy them to share with friends while texting. For instance, Line, a messaging app that is big in Japan, generated $338 million in 2013, and 20 percent of its money came from selling stickers. This year, BlackBerry pursued a messaging strategy more aggressively with a revamped app that allows brands to publish content and sell stickers. TextPride, founded in 2012, has amassed a deep catalog of branded content and deals with messaging apps to distribute the virtual... Continue reading at 'AdWeek'
[ AdWeek | 2014-05-31 00:00:00 UTC ]
With New York Comic Con underway this weekend, Paramount shared a new trailer for the final season of Star Trek: Picard. After the previous teasers mostly played up the nostalgia of the principal cast of The Next Generation returning to the franchise, the new trailer finally offers a look at... Continue reading at Engadget
[ Engadget | 2022-10-08 22:09:19 UTC ]
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In Malaysia, publishers including Buku Fixi and Legen Press, are capitalizing on social media to find writers of pulp fiction, selling 1m+ copies. The post Pulp Fiction as a Way of Escape in Malaysia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
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Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like BlackBerry Messenger and Kik. The licensing company TextPride, which buys rights to branded... Continue reading at AdWeek
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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Science-fiction great Ray Bradbury died Tuesday night in California at the age of 91. He was renowned for his short stories as well as for the dystopian novel Fahrenheit 451, which cast readers into a Cold War-inspired future of paranoid book burning. Back in 2005, Bryan Curtis argued that,... Continue reading at Slate
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