As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
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Bloomsbury Children’s is launching a new app to accompany the release of the Spy Toys series, written by Mark Powers and illustrated by Tim Wesson. Continue reading at The Bookseller
[ The Bookseller | 2016-12-14 00:00:00 UTC ]
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The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek
[ AdWeek | 2016-12-12 00:00:00 UTC ]
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#great job
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Hachette UK has "canned" many of its apps to focus on "fewer and better" following its acquisition of mobile app and games developer Neon Play in June, its chief executive Tim Hely Hutchinson has revealed at The FutureBook Conference 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek
[ AdWeek | 2016-12-03 00:00:00 UTC ]
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#smartphone screen
#full potential
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The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday
[ Digiday | 2016-12-01 00:00:00 UTC ]
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#mobile apps
#larger part
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Two dozen Chicagoland independent bookstores are mobilizing the Windy City area's literary community by forming the Chicago Independent Bookstore Alliance, raising the visibility of Chicagoland's indies both in the region and on social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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#literary community
It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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#chasing scale
#long term
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#revenue streams
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I’m terrified by Twitter. Facebook freaks me out. Every time I check my phone, the appalling facts from yesterday have devolved into today’s even more atrocious news. A climate-change denier may be in line to run the Environmental Protection Agency. A soft-drink lobbyist has the inside track for... Continue reading at Slate
[ Slate | 2016-11-17 00:00:00 UTC ]
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#bringing back
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If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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#mobile web
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To encourage parents and kids to read together, Apple has debuted a new app for tvOS. The iBooks StoryTime app features "Read-Aloud" tool that narrates books and flips pages automatically. For the times when you'd rather read to your child yourself,... Continue reading at Engadget
[ Engadget | 2016-11-12 00:00:00 UTC ]
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#apple tv
Goldsmiths Press has released an app for The Goldsmiths Prize ahead of the latest winner, due to be announced tomorrow (9th November). Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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Think you know everything about Jane Austen? Helena Kelly invites you to think again about one of the nation’s favourite authors in Jane Austen, The Secret Radical. Continue reading at The Bookseller
[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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#jane austen
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Amazon Rapids is a new children's app that features short, illustrated stories designed to look like the text-chat feature on a smartphone. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-02 00:00:00 UTC ]
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On a blustery fall day, members of the children's book community gathered for BookFest at Bank Street on Manhattan's Upper West Side. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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#bank street
Think creepy clowns are scary? Check out the nightmare-inducing new cover of the Middle East edition of Bloomberg Businessweek, titled "President Whoever" and subtitled "For the Middle East, does the result of the US presidential election even matter?"The cover mashup of Donald Trump and Hillary... Continue reading at Advertising Age
[ Advertising Age | 2016-10-18 00:00:00 UTC ]
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#presidential election
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#twitter @simondumenco
You may have felt immersed in a comic book before, but never quite so literally as this. Madefire has released a free Gear VR preview app that lets you read its Motion Books in virtual reality. As you might guess, it's all about depth. Pages now fill... Continue reading at Engadget
[ Engadget | 2016-10-12 00:00:00 UTC ]
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#comic books
#comic book
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Advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely.... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
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#kik services
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DK is launching an audio app this month providing free walking tours of "two of the most visited cities in the world" - London and New York. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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As innovative as publishers may want to be, how do we evaluate market response to 'Julian Fellowes's Belgravia' with so few apps as apt comparisons? The post Serial Dilemma: Does ‘Belgravia’ Spell ‘Success’ in Book Apps? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-03 00:00:00 UTC ]
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#book apps
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Movie studio Legendary Entertainment, which owns digital publishers Nerdist and Geek & Sundry, wants to be less reliant on advertising (up to 75 percent of the company’s digital revenues still comes from advertising). In November, Legendary will launch a $5-per-month streaming app for new... Continue reading at Digiday
[ Digiday | 2016-09-29 00:00:00 UTC ]
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#subscription app
#digital revenues