The New Thinking Behind the Mobile App Renaissance

As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
News tagged with: #publishers move #distributed content #direct relationships

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Thinking outside the books – how to get ahead in publishing

Sarah Minty, vice chair of SYP London, says future publishers need to do more than just love books. Continue reading at The Bookseller

[ The Bookseller | 2017-04-13 00:00:00 UTC ]
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Teenagers think Google is cool, study by Google finds

The company funded ‘It’s Lit: A guide to what teens think is cool’, which found that it was more cool than Vice, Nike and FacebookToday’s teenagers think Google and Google brands are cool, research funded by Google has found.Google published “It’s Lit: A guide to what teens think is cool”, a... Continue reading at The Guardian

[ The Guardian | 2017-04-04 00:00:00 UTC ]
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Citizen AID app helps saves lives during a terror attack

Citizen AID is a free UK-developed iOS, Android and Windows app which gives advice on the best immediate response to a bomb blast or armed attack. It’s essentially an ebook with simple step-by-step guidance on how to deal with different situations. Some of this seems very obvious. If there’s an... Continue reading at Betanews

[ Betanews | 2017-03-24 00:00:00 UTC ]
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Facebook Just Changed the Mobile Web Landscape With Header Bidding

Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire.The social media power said Wednesday that it's bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.Mobile... Continue reading at Advertising Age

[ Advertising Age | 2017-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #header bidding #rival google #audience network

London Book Fair 2017: More Evidence of a Print Renaissance in the U.K.

Steve Bohme, research director at Nielsen Book Research U.K. said British print book purchases rose for the second year in a row. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print renaissance #steve bohme #research director

Hachette Unveils Chlldren's App Pairing Text and Music

Hachette, in partnership with startup Novel Effect, has created an app that relies on voice recognition technology to sync music and sound effects to text, as it's read aloud from select picture books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sound effects #read aloud

Newport Beach uses mobile technology to reach out to the hearing-impaired

Newport Beach is using mobile technology to connect deaf and hard-of-hearing people with municipal services, officials said. Officials recently placed special computer tablets at City Hall, libraries and other facilities so people who need sign-language interpretation can have an on-demand,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newport beach #mobile technology #city hall

Mohsin Hamid | 'It is impossible for me to think of myself any more as a person of just one place'

The author of The Reluctant Fundamentalist returns with his fourth novel Exit West, which has migrations of both geography and emotion at its heart. Continue reading at The Bookseller

[ The Bookseller | 2017-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mohsin hamid #exit west

Kate Hamer | 'I was brought up on fairytales and I think that informs a lot of what I do'

The author’s follow-up to her unusual and striking début is set in the ancient Forest of Dean. Continue reading at The Bookseller

[ The Bookseller | 2017-02-28 00:00:00 UTC ]
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AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek

[ AdWeek | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic platform #location-based ads #rivals facebook

Fay Weldon | 'We think we are women, but are we women?'

Feminist classic The Life and Loves of a She Devil finally has its sequel and, as Benedicte Page discovers, its outspoken author Fay Weldon is taking on new terrain in the story of the sexes. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fay weldon #feminist classic

Google says all new Chromebooks will support Android apps

For Google, Chromebooks have not been quite the success the company was hoping for, firmly remaining a niche product. As part of a drive to boost popularity, the company announced last year that it planned to bring Android apps to Chromebook. But there is, of course, the question of which... Continue reading at Betanews

[ Betanews | 2017-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company announced #niche product

ALA Midwinter 2017: Could ESSA Spark a School Library Renaissance?

The federal education law ESSA, set to take effect this year, would provide critical support for school libraries if allowed to stand by the Trump administration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #trump administration

Best Windows 10 apps this week

Two-hundred-and-fifteen in a series. Welcome to this week's overview of the best apps, games and extensions released for Windows 10 on Windows Store in the past seven days. Another week, another Insider Build. Build 15014 introduces an ebook store, and ebook reading capabilities in Microsoft... Continue reading at Betanews

[ Betanews | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #windows store #insider build #ebook store #microsoft edge

Why 2017 Will be the Tipping Point for Native Mobile Advertising

Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vertical video #mobile web #major themes #clear winner

New York Times Gets Pulled From Apple's App Store in China

Ad Age "Media Guy" columnist Simon Dumenco's morning media roundup for Jan. 5:Donald Trump's spokesman says he checks the president-elect's Twitter account first thing in the morning because "it drives the news." (Oh, you don't say?!) Bernie Sanders drove the news -- or at least scored one of... Continue reading at Advertising Age

[ Advertising Age | 2017-01-05 00:00:00 UTC ]
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Apple names Millie Marotta app one of best of 2016

The colouring app Millie Marotta’s Colouring Adventures has been selected by Apple as one of the Top 10 Best Apps of 2016 on the App Store in the UK and Nordic territories. Continue reading at The Bookseller

[ The Bookseller | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store

Bloomsbury to release Spy Games app

Bloomsbury Children’s is launching a new app to accompany the release of the Spy Toys series, written by Mark Powers and illustrated by Tim Wesson. Continue reading at The Bookseller

[ The Bookseller | 2016-12-14 00:00:00 UTC ]
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Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App

The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek

[ AdWeek | 2016-12-12 00:00:00 UTC ]
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