As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
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#publishers move
#distributed content
#direct relationships
For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek
[ AdWeek | 2016-07-14 00:00:00 UTC ]
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#stark difference
#building bridges
The digital magazine reader, which shares revenue with publishers, clears a major hurdle in customer acquisition. The post Texture Cleared for In-App Purchases appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-07 00:00:00 UTC ]
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#in-app purchases
#major hurdle
Metro, London’s freesheet, has combined its smartphone and tablet app and added new features. In the autumn it will roll out two new apps focussing on content verticals. The paper wants to focus attention on its loyal audience, taking a different approach to other publishers chasing traffic on... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
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#tablet app
#apps appeared
#content verticals
#focus attention
#loyal audience
#print publication
The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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brightcove.createExperiences(); CANNES, France—Hearst Magazines president, marketing and publishing director Michael Clinton says there is no place like Cannes Lions for running into old media friends, advertising clients—and potential clients. When asked if deals actually... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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#cannes lions
#conduct business
#potential clients
A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek
[ AdWeek | 2016-06-16 00:00:00 UTC ]
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#$100 million
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Five artists illustrated the App Store review guidelines.One of the more unusual things to come out of Apple's Worldwide Developers Conference this year is a lovely comic interpretation of Apple's app review guidelines.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-06-15 00:00:00 UTC ]
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New app provides a social platform for talking about, sharing, and reviewing books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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#reviewing books
#social platform
Last month, at the annual Google I/O developers conference, Google announced that it would add the Play Store into Chrome OS, allowing Chrome OS users to easily download and run Android apps on their Chromebooks. If you’re curious as to how it’ll all work, you don’t have to wait for the Play... Continue reading at PC World
[ PC World | 2016-06-06 00:00:00 UTC ]
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#google announced
#play store
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Hachette has launched a football-themed app based on the BAFTA-winning and multi-million selling game New Star Soccer. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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#immersive experience
#video player
#video showing
#wider audience
Google is adding Android app support to Chrome OS, but your Chromebook might not get it. Despite Google’s promise of a five-year lifespan for Chromebooks, most Chromebooks released more than two years ago will be left out.Check Google’s list Google published a list of Chromebooks, Chromeboxes,... Continue reading at PC World
[ PC World | 2016-05-25 00:00:00 UTC ]
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#complete list
#check google
#google published
#android apps
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Windows 10 has native support for PDF, but if ePub is your preferred reading format then you’ll still need to find a third-party viewer. Bibliovore is a good-looking eBook reader and manager app for Windows 8.1 and later. The app imports individual ePub and PDF files, and can also scan and open... Continue reading at Betanews
[ Betanews | 2016-05-23 00:00:00 UTC ]
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#pdf files
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Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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#social platforms
#audience network
Since she got in on the adult coloring book craze two years ago, Cheri Brown has spent more than $400 on 50 books holding intricate sketches that she embellishes with Sharpies, colored pencils and gel pens. But in November, Brown shifted spending to digital products. She paid $100 for mobile apps... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-04 00:00:00 UTC ]
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#digital products
#mobile apps
Iain Pears’ Arcadia (Faber & Faber), a story that can be read either as a print book or an app, is in contention for this year’s Arthur C Clarke award for science fiction, along with novels by authors such as Becky Chambers and Nnedi Okorafor. Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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#iain pears
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#print book
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Education software company Gojimo has launched Gojimo Tutor, a new app that offers one-to-one support to GCSE and A-level students. Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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#a-level students
The new Digital Hall of this year's Bologna Children's Book Fair featured a score of digital service providers, companies offering software solutions, and independent producers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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#bologna children
‘Agnostic’ author Lesley Hazleton questions the firm convictions on both sides of the theist/atheist debate, arguing for the humanity behind taking a stance of uncertainty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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#messaging app
#marketing world
#managing partner