As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
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"Publishers need to think beyond the book" to other media such as YouTube and Snapchat, and ensure everything they do has "the consumer at its heart”, m.d. of Penguin Random House Children’s Francesca Dow has said. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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Book purchases are increasingly done on mobile platforms, and most people who read ebooks prefer to do so on tablets or smart phones. There's a big opportunity for publishers here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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The new feature, intended to help users with book discovery, mines information from online book news, reviews and video content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
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Papego is an app currently drawing attention in Germany from readers, publishers, and booksellers because it allows a reader an easy way to keep reading digitally or in print. The post Papego: Bridging the Gap between Mobile and Print appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-16 00:00:00 UTC ]
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For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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brightcove.createExperiences(); With the goal of surfacing best-in-class thought leadership on the convergence of video and television, Adweek, along with sponsor and partner NCC Media, convened a half-day Video 2020 Executive Lab late last month in New York for media buyers and... Continue reading at AdWeek
[ AdWeek | 2016-09-01 00:00:00 UTC ]
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Woongjin ThinkBig was established in 1980 as Woongjin Publications and focuses on educational materials for people of all ages, including study books, complete collections, single works, after-school learning materials, textbooks and online content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Google is popping off against one of the most annoying practices among digital publishers: interstitial messages that obscure the content consumers seek via mobile search.Deeming most interstitials "intrusive," the world's largest search engine said Tuesday that publishers displaying... Continue reading at Advertising Age
[ Advertising Age | 2016-08-24 00:00:00 UTC ]
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Bloomsbury is launching 'First Birds', nature charity The RSPB's first app for children. Continue reading at The Bookseller
[ The Bookseller | 2016-08-23 00:00:00 UTC ]
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Zhejiang University Press has events at BIBF this week, as Japan's Toto Serkan looks at Japan's mobile gaming market, and Scotland's Society of Young Publishers weighs the industry's interest in new skills. The post International Industry Notes: Beijing Book Fair, Japan’s Mobile Games,... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-23 00:00:00 UTC ]
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Asked ahead of Frankfurt's The Markets, Rotterdam's Peter Paul van Bekkum says mobile, direct sales, and self-publishing are the publishing developments to watch in The Netherlands. The post Self-Publishing, Direct Sales, and Mobile: The Netherlands’ Peter Paul van Bekkum appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-08 00:00:00 UTC ]
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Google’s effort to give the web a speed boost is pressing more firmly on the gas pedal.The Accelerated Mobile Pages Project is moving beyond news sites to include other destinations on the web. Google is partnering with sites like eBay along with several publishers in pushing the effort along.... Continue reading at PC World
[ PC World | 2016-08-03 00:00:00 UTC ]
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Hachette Book Group has signed a new deal in the US with online mobile platform Tapas Media. Continue reading at The Bookseller
[ The Bookseller | 2016-08-03 00:00:00 UTC ]
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Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Transworld is launching an interactive app for Professor Stephen Hawking’s 1988 book A Brief History of Time, including new updates from its author. Continue reading at The Bookseller
[ The Bookseller | 2016-07-28 00:00:00 UTC ]
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Buster Books, the children’s imprint of Michael O’Mara Books, has launched a free colouring app. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Using Apple technology, one small publisher figured out how to compete with the big boys who dominate the market for high school texts.At 3:59 p.m. on Tuesday, July 12, John Conner was fidgeting at his kitchen table. He looked down at his iPhone, then up to the hands of the kitchen clock, then... Continue reading at Fast Company
[ Fast Company | 2016-07-16 00:00:00 UTC ]
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Japan’s popular messaging app Line has gone public. Mainly used in Asia, the funds raised will help with international expansion. Currently, 12 percent of people in the U.S. use Line, and it’s unlikely to ever reach the scale of Facebook Messenger or WhatsApp. It can differentiate by the range... Continue reading at Digiday
[ Digiday | 2016-07-14 00:00:00 UTC ]
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