Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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During the Digiday Publishing Summit Europe in Budapest this week, 250 publishers and industry execs shared the struggles they face navigating the current environment. The post ‘The industry will always find a way’: Candid thoughts of European publishers on the state of media appeared first on... Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:43 UTC ]
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Hodder & Stoughton has scooped two nominations on this year’s William Hill Sports Book of the Year Award shortlist. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 17:35:28 UTC ]
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Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek
[ AdWeek | 2019-10-21 16:54:19 UTC ]
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PRH's Michael Joseph has bought debut novel A Kindness by Regan Rose, recently pre-empted within 24 hours of submission by Penguin in the US. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 06:19:15 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to discuss over just 2 1/2 days. Here's a look at the... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-17 18:06:42 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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Philip Pullman's The Secret Commonwealth (Penguin/David Fickling) has maintained its number one spot in the Amazon Charts' Most-Sold: Fiction top 20 for a second week, while the current UK Official Top 50 number one through Nielsen BookScan's TCM, Bill Bryson's The Body (Transworld), also held... Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 17:51:08 UTC ]
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Hutchinson has signed a six-figure deal with author Nancy Tucker for her debut novel, The First Day of Spring, following an auction, with rights sold in the US, Brazil and France. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 10:14:07 UTC ]
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Puffin will publish bestselling children's author and comedian David O'Doherty's "brilliantly funny" new book in May 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 09:00:05 UTC ]
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The History Press will publish the first biography of Winston Churchill's daughters in spring 2021. Continue reading at The Bookseller
[ The Bookseller | 2019-10-14 04:01:25 UTC ]
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MGM Television has bought the rights for Eoin Colfer’s first fantasy novel for adults, Highfire (Jo Fletcher Books). Continue reading at The Bookseller
[ The Bookseller | 2019-10-13 12:09:59 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Birmingham-based indie Splice has acquired an "expansive and intricately designed" novel from Mark de Silva in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 04:47:27 UTC ]
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A list of the top 20 prime-time programs in the Nielsen ratings for Sept. 30-Oct. 6 Continue reading at ABC News
[ ABC News | 2019-10-08 21:42:01 UTC ]
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Oneworld has scooped Caoilinn Hughes’ “mesmerising and ambitious” second novel which promises to be a dark comedy on euthanasia. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 21:08:41 UTC ]
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Michael Joseph has landed the "mesmerising" and "electrifying" medical memoir by GP Tom Templeton. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 09:53:57 UTC ]
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Canongate has acquired an exposé of the modern global pharmaceutical industry, Sick Money, by Billy Kenber. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 04:17:31 UTC ]
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Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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