Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Writer and historian Peter Moore's history of "the epoch-defining European ideas that helped found the United States of America" has been snapped up by Chatto & Windus. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 06:12:19 UTC ]
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The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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Oneworld has snapped up the “magnificent” second novel from Windham-Campbell prize-winner Jennifer Nansubuga Makumbi. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 21:10:43 UTC ]
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The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at AdWeek
[ AdWeek | 2019-11-07 18:41:04 UTC ]
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The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 15:26:55 UTC ]
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HarperCollins has snapped up The Kingfisher Patrol, a new novel from Hazel Gaynor set in Japanese-occupied China during the Second World War. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 00:37:34 UTC ]
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A list of the top 20 prime-time programs in the Nielsen ratings for Oct. 28-Nov. 3 Continue reading at ABC News
[ ABC News | 2019-11-05 22:49:32 UTC ]
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HarperCollins is doubling up on promotion for Lucy Foley’s latest novel with an extensive month-long marketing campaign. Continue reading at The Bookseller
[ The Bookseller | 2019-11-01 10:13:03 UTC ]
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As the writing challenge turns 20, it’s time for the publishing industry to challenge itself. Continue reading at HuffPost
[ HuffPost | 2019-11-01 09:45:13 UTC ]
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Embattled ad tech company Criteo has tapped 15-year Nielsen veteran Megan Clarken as its new CEO -- described a smart operator who 'gets stuff done.' The post ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-31 04:00:58 UTC ]
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Pushkin Press has bought Dutch literary bestseller by Manon Uphoff, a novel based on her own childhood experience of an abusive father. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 20:11:45 UTC ]
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The trade turned out in force last night to bid a fond farewell to Booksellers Association executive chair Tim Godfray as he departed the organisation after 47 years – over 30 of them as the BA’s chief executive. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 18:17:36 UTC ]
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The Publishers Association has sent a manifesto to all political parties ahead of the General Election setting out five key priorities for the industry, including committing to the UK’s copyright regime. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 06:27:43 UTC ]
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The first cohort of Publishing Assistant apprentices have this week started their year-long programme of work and training. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 03:29:09 UTC ]
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The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at ABC News
[ ABC News | 2019-10-29 21:44:42 UTC ]
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Canongate has acquired Tola Rotimi Abraham's "assured and lyrical" debut novel. Continue reading at The Bookseller
[ The Bookseller | 2019-10-25 08:27:43 UTC ]
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Almost 6,000 copies of Girl, Woman, Other sold in the week after Evaristo’s win alongside Margaret AtwoodBernadine Evaristo’s Girl, Woman, Other more than doubled its lifetime sales in the week following its Booker prize win, with joint winner The Testaments by Margaret Atwood also flying off... Continue reading at The Guardian
[ The Guardian | 2019-10-22 16:25:45 UTC ]
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The former United States Secretary of Homeland Security is attending the event in Washington D.C. and a number of people are not pleased. Power is an intangible commodity with a fluid definition. Among the participants in Fortune’s Most Powerful Women Summit in Washington DC this week are CEO’s... Continue reading at Fast Company
[ Fast Company | 2019-10-22 14:45:41 UTC ]
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