Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
News tagged with:
#nielsen
There’s no bigger global news story right now than the slow but intractable spread of coronavirus, which has been hobbling the normal ebb and flow of everything from the stock market to cruises, theme parks and tourism. The virus has affected the publishing industry as well, and there’s perhaps... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-26 17:39:37 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#stock market
Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#taking notice
#book awards
Industry Notes: Italy's teen cultural bonus is refunded for 2020. International publishing events grapple with exhibitor, attendee worries about COVID-19. The post Industry Notes: Italy’s 18App Is Funded; International Book Fairs Eye COVID-19 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-20 20:18:40 UTC ]
More news stories like this | All news stories tagged with:
#international publishing
A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 13:10:53 UTC ]
More news stories like this | All news stories tagged with:
#john blake
#ad lib
Penguin Life will publish Good Hair: The Essential Guide to Afro, Textured and Curly Hair by British-Ghanaian hairstylist Charlotte Mensah. Continue reading at The Bookseller
[ The Bookseller | 2020-02-14 10:22:36 UTC ]
More news stories like this | All news stories tagged with:
#curly hair
#essential guide
#penguin life
The "American Dirt" uproar is prompting the book industry to review, reenforce, and revamp plans to become more diverse and inclusive. The publishing industry is predominantly run by white women, according to a new study. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-02-12 17:29:22 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#book industry
#white women
#predominantly run
#revamp plans
#american dirt
The "American Dirt" uproar is prompting the book industry to review, reenforce, and revamp plans to become more diverse and inclusive. The publishing industry is predominantly run by white women, according to a new study. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-02-12 17:29:22 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#book industry
#white women
#predominantly run
#revamp plans
#american dirt
OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff
[ Stuff | 2020-02-07 16:00:00 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#ad spend
Children’s book publisher Lee & Low Books, a minority-owned company that focuses on multicultural literature, recently released the results of a survey geared towards finding out one thing: What do the numbers say about the widely perceived lack of diversity in the publishing world? The... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-29 21:40:46 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#children’s book
#lee low
#publishing world
#recently released
The year in drinking is shaping up to be fizzy and bright-colored. The good people at Nielsen measure more than TV viewership: They also know a lot about drinking! Here’s what they say you can expect to see in beer aisles and bars and restaurants this year.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-01-29 12:43:50 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#good people
When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#find alternatives
#third-party cookie
#ad targeting
Since being acquired by PMC Media in 2018, Rolling Stone has undergone a series of changes to transform its business. It invested in writing talent, and hired a new publisher to lead the business-side of the brand. The print magazine reduced frequency from biweekly to monthly, and increased the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 17:09:10 UTC ]
More news stories like this | All news stories tagged with:
#key component
#trade professionals
#industry professionals
#media outlets
#record industry
#craves storytelling
#favorite artists
#deeply obsessed
#upheaval amy
‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company
[ Fast Company | 2020-01-27 09:00:47 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
#public consciousness
The annual meeting of BISG in April will hear Barnes & Noble and Waterstones' James Daunt in a keynote address around supply chain issues. The post US Book Industry Study Group Announces James Daunt Keynote appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-14 15:25:18 UTC ]
More news stories like this | All news stories tagged with:
#book industry
#keynote address
#james daunt
#annual meeting
Titan Books has bought a début novel from popular writer and video essayist Lindsay Ellis. Continue reading at The Bookseller
[ The Bookseller | 2020-01-12 17:08:56 UTC ]
More news stories like this |
Independent publisher Muswell Press will publish literary blogger and author Isabel Costello’s book about a French perfumer’s "conflicting desires and a troubled past". Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 23:01:09 UTC ]
More news stories like this | All news stories tagged with:
#independent publisher
#troubled past
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
More news stories like this | All news stories tagged with:
#international publishing
#tremor international
Aging Media Network, the Chicago-based B2B media company specializing in the business of senior care, is kicking off 2020 with the launch of an additional online publication, Behavioral Health Business (BHB), serving the mental health and substance abuse treatment industry, the company... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-07 19:09:22 UTC ]
More news stories like this | All news stories tagged with:
#live events
#email newsletters
#caption id=
#freelance writer
#big audience
#big part
#growing interest
#natural fit
#mental health
Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#beta version
#company today
There are a multitude of effects the changes in publishing have had on the industry -- but less well understood are what it has meant for the people working in the industry. We surveyed over 200 publishing employees in business and revenue roles to understand how work culture, mental health, the... Continue reading at Digiday
[ Digiday | 2020-01-07 05:01:49 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#survey respondents
#mental health
#people working
#digiday research