Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Viking snaps up Higham's take on archaeological discoveries about humanity

Viking will publish a book about the species of humans 50,000 years ago and how the genetic trajectory affects our health today by archaeological scientist Tom Higham. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 23:39:33 UTC ]
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Industry Notes: London Announces Writers’ Summit; Reed Completes India Event Buys

Registration opens for London Book Fair's Writers' Summit programming for authors on March 10, opening day of the 2020 fair. Author HQ program is included. The post Industry Notes: London Announces Writers’ Summit; Reed Completes India Event Buys appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-12-02 06:30:47 UTC ]
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Lion TV snaps up Raffi Berg's debut for TV

Lion TV have acquired the option to develop BBC Middle East editor Raffi Berg's debut Red Sea Spies: The True Story of Mossad's Fake Diving Resort as a television documentary. Continue reading at The Bookseller

[ The Bookseller | 2019-11-29 01:06:38 UTC ]
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Hutchinson snaps up Carys Bray's climate change novel

Hutchinson has signed the new novel from award-winning author Carys Bray about the impact of climate change on mental health. Continue reading at The Bookseller

[ The Bookseller | 2019-11-28 15:45:29 UTC ]
More news stories like this | All news stories tagged with: #award-winning author #mental health #climate change #carys bray #hutchinson snaps

Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital content #golden age #banner ads

BookNet: Canada’s Book Club Memberhips Have Doubled This Year

In its new report on Canadians and book clubs, BookNet reports that celebrity and the search for 'the new Oprah' is not as strong as many might expect. The post BookNet: Canada’s Book Club Memberhips Have Doubled This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-11-25 06:00:25 UTC ]
More news stories like this | All news stories tagged with: #book club #book clubs #year appeared

Nielsen Names Jacqueline Woods as CMO of its Global Connect Division

Nielsen Holdings has announced that Jacqueline Woods will be joining the company as chief marketing officer of its Global Connect division, which provides CPG manufacturers and retailers with data insights on consumer trends. "I am humbled and excited to join the team, as we begin to create the... Continue reading at AdWeek

[ AdWeek | 2019-11-21 17:13:28 UTC ]
More news stories like this | All news stories tagged with: #nielsen #nielsen holdings

YouTube Adds TV Data From Nielsen to Its Reach Planner

YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek

[ AdWeek | 2019-11-20 18:20:54 UTC ]
More news stories like this | All news stories tagged with: #nielsen #ad spend #product manager #video platforms

S&S UK snaps up four picture books from debut writer Lu Fraser

Simon & Schuster Children’s UK has signed a deal for four picture book texts from debut writer Lu Fraser. Continue reading at The Bookseller

[ The Bookseller | 2019-11-20 06:15:25 UTC ]
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Industry Notes: John Murray Press Launches US Basic Books Imprint in the UK

Hachette in London is creating a Basic Books imprint for the UK in cooperation with the New York Hachette house of that name. The post Industry Notes: John Murray Press Launches US Basic Books Imprint in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-11-20 04:30:58 UTC ]
More news stories like this | All news stories tagged with: #books imprint #hachette #uk appeared

CBS takes weekly Nielsen crown behind ’60 Minutes’

CBS won television’s weekly Nielsen crown, despite not having a prime-time football game, primarily because games on rival NBC and Fox had relatively lackluster showings Continue reading at ABC News

[ ABC News | 2019-11-19 21:25:56 UTC ]
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The best new audiobooks for your Thanksgiving drive

As you sit in traffic, turn up the volume on works by Elizabeth Strout, Amy Waldman and T.J. Stiles Continue reading at The Washington Post

[ The Washington Post | 2019-11-19 16:37:42 UTC ]
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Bodley Head scoops Rachel Maddow's take on oil industry

Bodley Head will publish MSNBC news anchor Rachel Maddow’s take on "the unimaginably lucrative and equally corrupting oil and gas industry". Continue reading at The Bookseller

[ The Bookseller | 2019-11-19 02:47:32 UTC ]
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Authors call out John Lewis for 'similarities' between Christmas ad and children's books

John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 10:24:18 UTC ]
More news stories like this | All news stories tagged with: #bookseller #children’s book #bookshop #christmas ad #john lewis #authors call #christmas advert

Mudlark snaps up Adam Buxton's memoir

HarperCollins Publishers has snapped up comedian, writer and broadcaster Adam Buxton’s memoir, Ramble Book. Continue reading at The Bookseller

[ The Bookseller | 2019-11-17 16:54:41 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #harpercollins publishers #adam buxton

Head of Zeus snaps up O'Toole's take on Brexit

Head of Zeus has snapped up Fintan O'Toole's "funny and perceptive" account of the run-up to Brexit. Continue reading at The Bookseller

[ The Bookseller | 2019-11-15 11:49:56 UTC ]
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Listening up: Nielsen data shows the audio sector continuing its recent growth

Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at The Bookseller

[ The Bookseller | 2019-11-15 08:43:01 UTC ]
More news stories like this | All news stories tagged with: #nielsen #audiobook #record year #audiobook sales #recent growth

The PW Publishing Industry Salary Survey, 2019

More small strides were made in 2018 toward addressing issues of pay disparity and diversification of the workforce. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #addressing issues

Arrow snaps up Paula Greenlees Singapore-based debut in two-book deal

Arrow will publish a "breathtaking" debut novel by Paula Greenlees, inspired by the three years she lived in Singapore. Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 19:37:40 UTC ]
More news stories like this | All news stories tagged with: #debut novel #arrow snaps