Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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W H Allen will publish a new biography on prime minister Boris Johnson next year. Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 10:14:43 UTC ]
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Literary Agent Jesseca Salky opens her own literary management company in New York, and Toronto's Wattpad announces a deal with Wise in Rio. The post Industry Notes: Jesseca Salky Opens New Agency; Wattpad Partners in Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-26 06:37:07 UTC ]
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HarperCollins has signed a two-book deal with spy fiction writer Charles Cumming. Continue reading at The Bookseller
[ The Bookseller | 2019-09-25 07:41:32 UTC ]
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Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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The Creative Industries Federation is uniting with Creative England to become one organisation, officially launching in spring 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 20:42:14 UTC ]
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Author Cressida Cowell has argued that the industry will become "dead in the water" without more support for children's reading, as she reiterated her campaign to make school libraries a statutory requirement. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 04:02:45 UTC ]
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Audiobooks have doubled in popularity with children in the last year, according to figures released by The Insight People. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 00:33:56 UTC ]
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The Bologna Children's Book Fair is mounting a new touring exhibition of illustrations, and Danish AI specialists at UNSILO sign Cambridge University Press. The post Industry Notes: Bologna Tours Rodari Show; Denmark’s UNSILO Signs UK’s Cambridge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-23 06:30:06 UTC ]
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Pete Selby, head of books for W H Smith, has called on the book industry to make the high street more diverse and inclusive for young readers, saying that diversity is going to become a "significant" part of WHS' strategy. Continue reading at The Bookseller
[ The Bookseller | 2019-09-22 19:12:13 UTC ]
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Octopus Publishing Group will publish My Story: How Love Changed Everything by Colin Thackery, the life story of a war hero and winner of Britain’s Got Talent 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-09-22 14:59:25 UTC ]
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Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Faber will publish a major work of non-fiction by New Yorker staff writer Sam Knight, as Amazon Studios options screen rights after a 19-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-09-20 07:26:12 UTC ]
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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HQ will publish the second book by Dr Amanda Brown, of the bestselling debut The Prison Doctor. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 18:43:42 UTC ]
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Canongate has snapped up a “compulsively readable” second novel by Ethiopian-American author Maaza Mengiste. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 10:08:35 UTC ]
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Margaret Atwood's The Testaments (Vintage) has held the Amazon Charts Most-Sold: Fiction number one for a second week, as former prime minister David Cameron makes his debut in the Most-Sold: Non Fiction chart on pre-orders alone. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 09:32:13 UTC ]
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Egmont will publish a sustainable-fashion bible for eco-conscious teenagers from expert author Sarah Klymkiw and designer and illustrator Kim Hankinson. Continue reading at The Bookseller
[ The Bookseller | 2019-09-17 23:40:48 UTC ]
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