Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Driven by a number of acquisitions and hundreds of bestselling books, profits at Penguin Random House jumped 33.0% in the first half of 2019 over the comparable period in 2018 and revenue rose 11.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-29 04:00:00 UTC ]
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Bloomsbury imprint Green Tree will publish a “heartfelt” book about female incontinence by writer Luce Brett entitled PMSL: Or How I Literally Pissed Myself Laughing and Survived the Last Taboo to Tell the Tale. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 01:52:50 UTC ]
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Canongate has acquired a noir thriller by Buenos Aires-based janitor and author K Ferrari. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 18:47:30 UTC ]
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Ann Cleeves' latest book The Long Call (Pan Macmillan) has been snapped up for a television series by Silverprint Pictures. Continue reading at The Bookseller
[ The Bookseller | 2019-08-27 07:15:07 UTC ]
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Treating the U.S. tariffs as another business challenge—along with rising production costs, slimmer profit margins, and more stringent regulations—is the pragmatic way forward for Hong Kong and China print manufacturers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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Orion scooped two prizes at The Book Marketing Society’s latest seasonal awards, with wins for Penguin Random House and Pan Macmillan too. Continue reading at The Bookseller
[ The Bookseller | 2019-08-23 01:57:04 UTC ]
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Oxford University Press has snapped up rights to QI assistant producer Anne Miller's debut children's series, with illustrations by Becka Moor. Continue reading at The Bookseller
[ The Bookseller | 2019-08-22 05:01:02 UTC ]
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Toronto-based Wattpad announces another international content development deal for Asian markets, and Sweden's Bonnier has a film option for 'Spotify Untold.' The post Industry Notes: Wattpad and Viu in Partnership; Yellow Bird Options ‘Spotify Untold’ appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-21 05:30:06 UTC ]
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Hutchinson will publish the debut of New York comedian Shelby Lorman, creator of the viral Instagram feed ‘Awards for Good Boys’. Continue reading at The Bookseller
[ The Bookseller | 2019-08-21 02:04:26 UTC ]
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Following an unsettled five years, The Book People’s new c.e.o. Claire Bayliss has arrived with a fresh vision for the company: a rebrand and a further restructure, delivering significant profit over the next three years. Continue reading at The Bookseller
[ The Bookseller | 2019-08-16 03:08:07 UTC ]
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Vertebrate children’s imprint Shrine Bell has snapped up Lily Dyu’s debut children's book. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 13:02:33 UTC ]
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Lottery funds in the UK have generated more than £1.85 million for Book Aid International, and F+W Media's assets in arts and crafts go to Peak Media. The post Industry Notes: UK Postcode Lottery Helps Book Aid; F+W Fine Arts Sold to Peak Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-15 05:30:02 UTC ]
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Egmont has snapped up two more middle-grade novels from The Land of Roar author Jenny McLachlan. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 04:07:08 UTC ]
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Arrow will publish playwright Trish Harnetiaux's debut novel, a psychological thriller about a Christmas party that turns deadly, later this year. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 21:21:49 UTC ]
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Indie publisher Mensch will publish William Waldegrave's analysis of post-Brexit referendum Britain next month. Continue reading at The Bookseller
[ The Bookseller | 2019-08-13 09:41:25 UTC ]
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William Collins has acquired a collection of letters from contributors including Yoko Ono, Mark Rylance and Green MP Caroline Lucas urgently responding to the climate crisis. Continue reading at The Bookseller
[ The Bookseller | 2019-08-12 13:23:26 UTC ]
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Walker Books has triumphed in an eight-way auction to publish the follow up to Malamander by Thomas Taylor in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2019-08-12 07:54:33 UTC ]
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The runaway pulp fiction icon Surender Mohan Pathak maintains his dominance with the top slot in the fiction category in Hindi bestsellers listings. The post In India, Nielsen and Dainek Jagran Issue 2019 Q1 Bestsellers Lists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-10 02:30:43 UTC ]
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Allie Reynolds’ sought after thriller Shiver (Headline) has been snapped up by Firebird Pictures for adaptation into a TV series. Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 13:20:31 UTC ]
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An Atlantic crossing for Joseph O'Connor's 'Shadowplay' from Europa Editions, and a boomerang career move for publishing director Clare Hey in London. The post Industry Notes: Europa Buys ‘Shadowplay’ US rights; S&S UK Hires Back Clare Hey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-09 01:30:08 UTC ]
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