Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Bookcase Literary Agency is handling international rights sales for Serial Box–which has an ‘Orphan Black’ series coming–and Amazon’s ‘Best So Far’ 2019 list is out for summer reading. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Serial Box: New “Orphan Black’ Content Coming iterary... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-20 03:26:28 UTC ]
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Bonnier Books UK imprint 535 has acquired the third volume of photos from the Comedy Wildlife Photography Awards. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 02:25:33 UTC ]
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Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:45:09 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek
[ AdWeek | 2019-06-19 16:15:54 UTC ]
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Muswell Press will publish The Lizard by actor Dugald Bruce-Lockhart, with William Boyd branding the thriller "outstanding". Continue reading at The Bookseller
[ The Bookseller | 2019-06-19 10:04:35 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Day 3 of Cannes Lions, the halfway point. For those missing out on... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 10:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Jonathan Cape will publish "a far-reaching and wonderfully entertaining investigation" into animal rights by award-winning Financial Times journalist Henry Mance following a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-06-18 00:53:19 UTC ]
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Hachette Books Ireland has snapped up an "incredible" debut novel by Irish journalist Sophie White about the world of Instagram influencers. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 14:38:06 UTC ]
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Piatkus has snapped up rights to a “fresh feminist fantasy” by Maria Lewis about a banshee whose scream is stolen. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 13:21:31 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Cannes Lions time. If you’re on the French Riviera for the ad... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Constable has snapped up the “must-have book of Christmas 2019” by David Suchet, charting the actor’s 50-year entertainment career through his photographs and commentary. Continue reading at The Bookseller
[ The Bookseller | 2019-06-14 13:32:54 UTC ]
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Serpent’s Tail will publish a new memoir by British-Zimbabwean author Alexandra Fuller. Continue reading at The Bookseller
[ The Bookseller | 2019-06-13 15:11:33 UTC ]
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Amanda Foster, who has also been in Rogue One and Harry Potter, hopes to shoot for England. Continue reading at BBC News
[ BBC News | 2019-06-13 08:48:58 UTC ]
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Agencies aren't unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains. The post ‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-13 04:01:37 UTC ]
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There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-11 04:03:29 UTC ]
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Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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Little, Brown imprint Robinson will publish Patrick Vernon and Dr Angeline Osborne’s book 100 Great Black Britons to coincide with the announcement of the new list in 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-06-10 11:36:59 UTC ]
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