Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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A partnership with PRH lets Kinokuniya consumers compare English and Japanese editions. And a building in which Hemingway once was printed has been bought. The post Industry Notes: Kinokuniya Partners With PRH on Ebooks; ‘Scribner Building’ Acquired appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-05 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Boost from rights sale for multi-series adaptation, as eBooks continue to declineThe publisher HarperCollins UK has more than doubled its profits thanks to a hugely lucrative deal with Amazon for the rights to make multiple TV series based on The Lord of the Rings for its global streaming... Continue reading at The Guardian
[ The Guardian | 2019-04-04 00:00:00 UTC ]
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Simon & Schuster UK has won a “heated" six-publisher auction to publish SAS expert Billy Billingham’s memoir The Hard Way: Adapt, Survive and Win for "a significant" six-figure sum. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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The publishing industry embraced 1st April this morning, with a series of spoof announcements including a poetry tax and a new Jack Reacher "mashup" series. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Tinder Press has snapped up the "exuberantly original" debut short story collection from Naomi Ishiguro. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Biteback is to publish the "definitive insider account" of Theresa May’s time in power by historian Anthony Seldon. Continue reading at The Bookseller
[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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Poor working conditions for book editors are ingrained. It’s time for that to change – no matter how much we love our jobsBook editors love their jobs, perhaps more than the average worker. We work diligently with motivated and inspiring peers on projects we are proud of. You may not realise... Continue reading at The Guardian
[ The Guardian | 2019-03-29 00:00:00 UTC ]
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Bloomsbury Children’s Books has acquired two more books in Catherine Doyle’s Storm Keeper series. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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Ask Boos what he and his fellow book fair directors have in common, and he'll tell you it's what they don't have in common that counts. The post Frankfurt’s Juergen Boos on the International Book Industry: ‘It’s Always Changing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-28 00:00:00 UTC ]
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Penguin has snapped up the rights to two feminist YA books, with plans to publish in 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-03-28 00:00:00 UTC ]
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Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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Red Planet Pictures has optioned property thriller Our House by Louise Candlish (Simon & Schuster UK) following an auction. Continue reading at The Bookseller
[ The Bookseller | 2019-03-26 00:00:00 UTC ]
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Faber will publish the sequel to Call Me By Your Name by Andre Aciman, titled Find Me. Continue reading at The Bookseller
[ The Bookseller | 2019-03-23 00:00:00 UTC ]
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The Ink Factory has snapped up film and television rights to The Plotters (Fourth Estate) by Un Su Kim. Continue reading at The Bookseller
[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate. The post Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
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Bodour Al Qasimi, the founding president of the Emirates Publishers Association reflects on the last decade of book publishing in the UAE and the Arab world The post Emirates Publishers Association at 10: Driving Books’ Fast Progress in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
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Oneworld has acquired the rights to bookseller Dr Emma Southon’s new book A Fatal Thing Happened on the Way to the Forum: Murder in Ancient Rome. Continue reading at The Bookseller
[ The Bookseller | 2019-03-20 00:00:00 UTC ]
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Author and comedian Jackie Clune’s "painfully honest" memoir, I’m Just a Teenage Punchbag, has gone to Coronet. Continue reading at The Bookseller
[ The Bookseller | 2019-03-16 00:00:00 UTC ]
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The Dome Press has snapped up the rights to a new series by crime writing husband and wife team Bob and Carol Bridgestock. Continue reading at The Bookseller
[ The Bookseller | 2019-03-15 00:00:00 UTC ]
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