Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek
[ AdWeek | 2019-02-08 00:00:00 UTC ]
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Chatto & Windus will publish Observer art critic Laura Cumming’s “astonishing” memoir uncovering the mystery of her mother’s disappearance as a child, entitled On Chapel Sands: My Mother and Other Missing Persons. Continue reading at The Bookseller
[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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Late children’s author Mal Peet's final book, The Murdstone Trilogy (David Fickling Books), will be adapted for TV by the dramatist behind Hilary Mantel’s "Wolf Hall" for a newly formed production company. Continue reading at The Bookseller
[ The Bookseller | 2019-02-07 00:00:00 UTC ]
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With a dual-track structure for booksellers and publishers, the Scottish Book Trade Conference on February 26 will feature workshops as well as discussion. The post Scottish Book Trade Conference Preview: Waterstones’ Daunt, Nielsen’s Bohme appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-04 00:00:00 UTC ]
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The London Book Fair's Trailblazer Awards have honored 20 young publishing standouts in four years. And the GLLI YA Translated Book Prize goes to a PRH work. The post Industry Notes: London Book Fair’s 2019 Trailblazers; GLLI’s First YA Translation Winner appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-02 00:00:00 UTC ]
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Five past presidents of the American Booksellers Association met at Winter Institute in Albuquerque, N.M., last week to talk about where the industry is now and where it's headed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-30 00:00:00 UTC ]
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The UK's 2018 bestselling fiction, nonfiction and children's titles for 2018 are honored by Nielsen in its annual ceremony in London. The post The UK’s Bestselling 2018 Authors and Illustrators Feted at London’s ‘Nielsen Honors’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-23 00:00:00 UTC ]
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Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
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Simon & Schuster have pre-empted Not Quite White, the debut by writer and musician Laila Woozeer. Continue reading at The Bookseller
[ The Bookseller | 2019-01-19 00:00:00 UTC ]
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The Creative Industries Federation is calling for political parties to support a second referendum on Britain’s membership of the European Union, rather than crashing out without a deal. Continue reading at The Bookseller
[ The Bookseller | 2019-01-17 00:00:00 UTC ]
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Trade leaders have warned Theresa May needs to “urgently” come up with a Plan B after MPs rejected the government’s Brexit deal in an historic defeat last night. Continue reading at The Bookseller
[ The Bookseller | 2019-01-17 00:00:00 UTC ]
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ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Hardback books benefitted the most from the uptick in trade book revenue, with 28.5-percent growth compared to November 2017. The post American Market StatShot Report: Double-Digit Trade Growth in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-16 00:00:00 UTC ]
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Quadrille will publish an exploration of the female relationship with the internet, Mixed Feelings, by Refinery29 editor Sarah Raphael and campaigner Naomi Shimada. Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
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Winter moves among independent publishers: Nonfiction works are the focus in Europa Compass, and Chicago Review Press buys Oklahoma's Council Oak Books. The post Industry Notes: Europa Editions’ New Imprint; Chicago Press Buys Council Oak appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-15 00:00:00 UTC ]
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According to the Association of American Publishers’ StatShot program, sales from 1,374 reporting publishers were up 0.3% through November over the comparable period in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-15 00:00:00 UTC ]
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Profile Books has bought the "hilarious and soothing" Bedtime Stories for Worried Liberals by Guardian columnist Stuart Heritage. Continue reading at The Bookseller
[ The Bookseller | 2019-01-12 00:00:00 UTC ]
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Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even... Continue reading at AdWeek
[ AdWeek | 2019-01-08 00:00:00 UTC ]
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Last year was a bad one for stocks...and it was particularly tough for the 11 companies that make up the Publishers Weekly Stock Index. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-04 00:00:00 UTC ]
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