Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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An annual round of sales pricing on Double Eleven or 'singles day' provides a bump to Chinese publishers and booksellers in November. The post China Bestsellers for November: The ‘Double Eleven’ Sales Boost appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-04 00:00:00 UTC ]
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No combination of settings can stop location data being used by advertisers, says reportFacebook targets users with location-based adverts even if they block the company from accessing GPS on their phones, turn off location history in the app, hide their work location on their profile and never... Continue reading at The Guardian
[ The Guardian | 2018-12-19 00:00:00 UTC ]
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A primary commerce network in the American book industry, Pubnet from MVB US–a subsidiary of Germany's MVB–says it has successfully migrated its clients to a major new upgrade. The post Industry Notes: MVB US Announces Successful Pubnet 2.0 Migration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-18 00:00:00 UTC ]
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The Bologna Children's Book Fair's 50th year illustration exhibition has a session in New York this week, and Milan illustrators Anna and Elena Balbusso produce new 'Handmaid's Tale' artwork ahead of Margaret Atwood's sequel. The post Industry Notes: Bologna Round Table in New York; New... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-11 00:00:00 UTC ]
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Virago has acquired pop culture critic and author Amy Raphael’s book, A Seat at the Table, seeking to address gender imbalance at all levels of the music industry. Continue reading at The Bookseller
[ The Bookseller | 2018-12-08 00:00:00 UTC ]
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Vowing to 'bear witness and support appropriate action,' the four key trade associations in the UK publishing industry commit to combating misconduct. The post UK Trade Associations Call for Professional Behavior in a Diverse Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-08 00:00:00 UTC ]
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HarperCollins will publish bestselling author Gill Sims' Why Mummy Doesn’t Give A **** next June, accompanied by a nationwide theatre tour. Continue reading at The Bookseller
[ The Bookseller | 2018-12-07 00:00:00 UTC ]
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The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-06 00:00:00 UTC ]
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Following EU directive that allows governments to waive duty on digital publications, calls grow for the UK to end ‘illogical and unfair’ levyThe UK government is being urged to axe the “illogical and unfair” 20% tax currently imposed on ebooks, while print books remain exempt, after European... Continue reading at The Guardian
[ The Guardian | 2018-12-05 00:00:00 UTC ]
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Profile Books will publish a biography of “legendary” Yorkshire cyclist Beryl Burton, through its Pursuit imprint in 2021. Continue reading at The Bookseller
[ The Bookseller | 2018-12-04 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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Salt will publish Virago’s founder director Ursula Owen's "deeply engaging" memoir Single Journey Only. Continue reading at The Bookseller
[ The Bookseller | 2018-11-30 00:00:00 UTC ]
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Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age
[ Advertising Age | 2018-11-29 00:00:00 UTC ]
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David Walliams and Tony Ross’ The Ice Monster (HarperCollins) has once again racked up mammoth sales to hold the UK Official Top 50 number one spot for a third week running. Continue reading at The Bookseller
[ The Bookseller | 2018-11-28 00:00:00 UTC ]
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The winner of Norway's 2018 'Bookstore Award,' chosen by booksellers, is a novel based on the country's World War II-era past. And in the UK, SpecSavers names a dozen prize winners. The post Industry Notes: Norway’s ‘Bookstore Award,’ the UK’s SpecSavers Winners appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-28 00:00:00 UTC ]
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The 2019 Publishers' Forum in Berlin will feature a programming partnership with the Frankfurter Buchmesse's THE ARTS+, while Publishing Scotland has issued its call for fellowship applications. The post Industry Notes: Germany’s Publishers’ Forum and THE ARTS+, Publishing Scotland Fellows... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-27 00:00:00 UTC ]
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4th Estate will publish the debut non-fiction title, Raven Smith’s Trivial Pursuits, described as “a smart and irreverent take on modern life” from the Vogue columnist’s perspective. Continue reading at The Bookseller
[ The Bookseller | 2018-11-22 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayGlamour, long a mainstay in Cond... Continue reading at Advertising Age
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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As the Independent Publishers Group announces three new Spanish-language contracts, New York City's BookCon opens ticket sales for June 1 and 2. The post Industry Notes: IPG Adds Spanish Publishers; BookCon Tickets on Sale appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-20 00:00:00 UTC ]
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Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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