Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Independent publishers based in the north of England explore the problems faced by such presses in a market dominated by London-based corporate publishers in a round-table discussion chaired by The Bookseller at Bradford Literature Festival. Continue reading at The Bookseller
[ The Bookseller | 2018-08-18 00:00:00 UTC ]
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This is the second year of operation for Germany's Buchtrailer Awards and the third year for the UK's Republic of Consciousness Prize for small presses. Both niche programs have opened for submissions. The post Industry Notes: Germany’s Buchtrailer Awards and the UK’s Republic of Consciousness... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-17 00:00:00 UTC ]
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In the months leading up to the US midterm elections, the big online sites that inadvertently hosted the worst manipulation back in 2016, like Facebook and Twitter, have adopted new advertising policies to enforce transparency. So has Google, which h... Continue reading at Engadget
[ Engadget | 2018-08-16 00:00:00 UTC ]
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Is New York magazine for sale? A spokeswoman for New York Media has confirmed that the Wasserstein family is considering "investment interest and strategic opportunities" and "evaluating the market" following reports that New York magazine and its digital offshoots are up for sale. Bruce... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
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Jane Corry’s My Husband’s Wife (Penguin) has been optioned as a TV series by the makers of “Baby Driver". Continue reading at The Bookseller
[ The Bookseller | 2018-08-14 00:00:00 UTC ]
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‘The share of income from rights has steadily increased from 72 percent in 2013 to 80 percent in 2016,’ says the UK’s Publishers Association, in a report released this summer. By Porter Anderson, Editor-in-Chief | @Porter_Anderson In Five Years: A 90 Percent Rise in Rights Income hen Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-14 00:00:00 UTC ]
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Quercus has signed a book deal with Geraint Thomas, the winner of the 2018 Tour de France. Continue reading at The Bookseller
[ The Bookseller | 2018-08-11 00:00:00 UTC ]
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The four independent publishers announced as new additions to Ingram Publishers Services clients show a range of visual and topical idiom, two of them with roots in Europe. The post Industry Notes: Ingram Publisher Services Announces New International Illustrated Presses appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-09 00:00:00 UTC ]
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Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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Western Michigan University's Medieval Institute Publications announces a marketing partnership with De Gruyter, as Cambridge University Press sees digital reaching 'close to 40 percent of total sales.' The post Industry Notes: De Gruyter Partnership with Medieval Institute; Cambridge Cites... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
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Meet the author who had 60 rejections before hitting it lucky with an ebook publisher. Continue reading at BBC News
[ BBC News | 2018-08-08 00:00:00 UTC ]
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To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-06 00:00:00 UTC ]
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Gallic Books has acquired a "quick, cruel, coming-of-age tale" about an abandoned girl from Miles Franklin-winner Sofie Laguna. Continue reading at The Bookseller
[ The Bookseller | 2018-08-03 00:00:00 UTC ]
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Strong sales in the adult nonfiction category led to a 2% increase in overall print unit sales in the week ended July 29, 2018, compared to the similar week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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Author Juno Dawson will expose the dark underbelly of the fashion industry in her next YA novel, Meat Market. Continue reading at The Bookseller
[ The Bookseller | 2018-08-02 00:00:00 UTC ]
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A "captivating coming-of-age" debut from an Australian journalist will be published by Borough Press as part of the HarperCollins Global Publishing Program. Continue reading at The Bookseller
[ The Bookseller | 2018-08-01 00:00:00 UTC ]
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Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-30 00:00:00 UTC ]
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HarperVoyager will publish a debut trilogy set in a West Africa-inspired fantasy kingdom, by Rena Barron. Continue reading at The Bookseller
[ The Bookseller | 2018-07-28 00:00:00 UTC ]
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Bloomsbury has acquired a "revelatory" book about the science of ageing from a computational biologist. Continue reading at The Bookseller
[ The Bookseller | 2018-07-28 00:00:00 UTC ]
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The financial news publisher's new display ad can be customized on the fly based on how viewers respond to them. The post Bloomberg Media takes a stab at overhauling the display ad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-27 00:00:00 UTC ]
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