Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-28 00:00:00 UTC ]
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To the editor: Given today’s incivility, Christians may ask themselves, “What would Jesus do?” if confronted with appointees in the Trump administration. Certainly Jesus wouldn’t ask White House Press Secretary Sarah Huckabee Sanders to leave a restaurant because of President Trump’s policies and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-27 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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Fifty years of Man Booker Prize for Fiction winners have been sorted down to a shortlist, and you can help crown the 'Golden' book. And some of this year's Audie Award winners are now playing on 'Beyond the Book.' The post Industry Notes: UK’s Golden Booker Voting Is Closing; AudioFile’s Whitten... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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Teaser text Image By Porter Anderson, Editor-in-Chief | @Porter_Anderson subhed f you’ve spent any time lately thinking that the political nightmares of the day surely have been good for some book sales–you take your silver linings where you can find them, right?–a new report from the NPD... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
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One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
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Picador will publish two more novels from The End We Start From author Megan Hunter. Continue reading at The Bookseller
[ The Bookseller | 2018-06-20 00:00:00 UTC ]
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Vintage is organising a fundraising walk to commemorate the 70th anniversary of the NHS and to celebrate the important contribution made by nurses. Continue reading at The Bookseller
[ The Bookseller | 2018-06-20 00:00:00 UTC ]
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Jane Shemilt’s third novel, How Far We Fall (Michael Joseph), has been snapped up for development as a TV drama by production company Twelve Town. Continue reading at The Bookseller
[ The Bookseller | 2018-06-16 00:00:00 UTC ]
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Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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'The beautifully diverse publishing culture of Bangladesh is at risk,' says the Internaitonal Publishers Association, in condemning the shooting murder of poetry publisher Shahzahan Bachchu. 'Free expression' says PEN 'is under grave threat in Bangladesh.' The post World Industry Organizations... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-14 00:00:00 UTC ]
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If publishers think Facebook would give them an exemption from its new political ad disclosure policy, they have another thing coming. The social network's Campbell Brown has rejected calls for publisher exemptions to the "paid for" label in a blog... Continue reading at Engadget
[ Engadget | 2018-06-14 00:00:00 UTC ]
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The winner of the second iteration of the Albertine Prize for French literature translated into English is announced in New York, as six guest curators are named in the UK for this year's Cheltenham Literature Festival. The post Industry Notes: Garréta, Ramadan Win 2018 Albertine; Curators... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-14 00:00:00 UTC ]
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Penguin Random House has responded to the novelist’s criticisms, saying it aims to ‘reflect the society in which we live’Lionel Shriver’s blistering assertion that, “drunk on virtue”, Penguin Random House is putting diversity ahead of literary excellence has been dismissed by the publisher,... Continue reading at The Guardian
[ The Guardian | 2018-06-11 00:00:00 UTC ]
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From European markets recovering from financial losses to translation in the US market and book-pricing differences based on authors' genders, a 'Beyond the Book' panel at BookExpo looked at recent coverage of the books industry. The post Covering the International Books Industry: A Discussion... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-11 00:00:00 UTC ]
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Lionel Shriver has branded Penguin Random House (PRH) "drunk on virtue" after seeing a "by turns fascinating, comical and depressing" questionnaire for authors to complete as part of its diversity drive. Continue reading at The Bookseller
[ The Bookseller | 2018-06-09 00:00:00 UTC ]
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The Authors Guild has announced an ambitious plan to open at least 14 regional chapters across the U.S. this year that will host variety of programs serving members in their local writing communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
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MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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"We don’t want it [paid-for content] to be too in your face." The post How German publisher Spiegel is experimenting beyond the metered paywall to drive reader revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-05 00:00:00 UTC ]
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